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Senior Digital Marketing Analyst 

Division Truck Hero - Corporate ACC  
Location Buford, GA - Corporate  

Truck Hero Inc. is one of the largest truck accessory manufacturers in the world, with 26 distinct brands that manufacture products across a wide variety of categories and vehicles. To help fuel our strong growth, Truck Hero is looking for a Senior Digital Marketing Analyst with a strong background in ecommerce to join our growing digital team. This role be the tactical expert in running the day to day of our digital marketing channels, doing necessary strategy implementation, reporting, optimization, and coordination for key channels including search, display, paid social, & affiliates. This role will work closely with the digital team to ensure the successful execution and implementation of high-level strategies to drive digital growth for our family of brands.


  • Manage the day-to-day performance of key digital marketing channels, including search (SEM/SEO), display, paid social, and affiliates.
  • Implement the tactical application of digital marketing strategies and best practices across key digital marketing channels, including full campaign optimization, budget pacing/management, CPA management, ad copy, A/B testing, etc.
  • Efficiently manage key third-party agencies to help ensure successful optimization of each channel.
  • Closely monitor financial and channel performance metrics, ensuring KPIs are hit/exceeded.
  • Develop expertise and support broader functional team in key digital technologies, working cross-functionally to ensure successful operation of key integrations and systems.
  • Work with digital team in developing and maintaining reports on performance of Digital Marketing channels and monitoring trends of KPIs.
  • Provide in-depth channel and tactic level analysis of performance across all key channels – compile, analyze, and track data and statistics to drive optimizations.
  • Daily utilization of Google Analytics, internal reporting/BI Tools, and Excel to track channel performance.
  • Ensure successful coordination and execution of various digital strategies across the digital marketing and ecommerce channels.
Position Requirements

Education and Experience

  • Bachelor’s degree in marketing, business, or a related field is required.
  • 3+ years of work experience in digital marketing or e-commerce is required
  • Retail and/or e-commerce experience is preferred.
  • Performance-based, conversion-driven experience with successfully achieving digital growth.
  • Web design experience in design and layout of performance-based landing pages a plus.

Skills, Abilities, and Knowledge

  • Data-oriented and proven ability to interpret and synthesize data, making recommendations to drive business decisions.
  • Exceptional project manager skills that will support the needs of coordinating with external agencies/resources, internal IT, creative resources, and management team.
  • Infinitely curious about consumer behaviors, competitive digital landscape, and personalized interactions a plus.
  • Ability to adapt to business needs while maintaining a strong team unity a plus.
  • Open to a quick paced, high intensity work environment where the industry and workplace are constantly changing.
  • Tracking methodologies are critical to the channel. The ability to understand if tracking is functioning properly - including the ability to improve upon those tracking methods being used.
  • Excellent with Excel, knowledge of pivot tables, report building, and testing.
  • Good understanding and desire to learn metrics, with strong attention to detail.
  • Ability to work with many teams while also being self-driven to accomplish individual goals.
  • Always looking for and driving new ways to improve on current processes.
  • Interest in learning and developing marketing, analytical, and creative skills.
  • Desire to learn and grow in digital media knowledge and expertise.

Pay and Benefits:

  • Truck Hero offers competitive pay and the opportunity for annual increases, based on job performance.
  • Comprehensive medical, dental, and vision health insurance
  • A matched 401k savings program to plan and save for your retirement
  • Paid vacation and time off to ensure time with your family and a work/life balance
  • Educational assistance to continue college or pursue other skills and further your career
  • Discounts on great Truck Hero products for you, your family, and friends

What’s next?

  • Please take a moment to provide us your resume and/or complete our online application. You will quickly receive an acknowledgment that you applied and we will follow up with you again shortly on next steps.
  • Check us out at!
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 5/25/2021  
Req Number MAR-21-00019  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently accepting applications.

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