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Title

Senior Advisor, Strategic Accounts 

Location New York  
Full-Time/Part-Time Full-Time  
About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns.

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads.

AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.
 
Description

Role Summary:

The role of Senior Advisor, Strategic Accounts is to grow sales via individual sales contribution and assisting other Account Executives on accelerating sales with Global Liquor & Alcohol brands and Larger Media Agencies.

Additionally, this role will be responsible for research, prepping & customizing sales presentations, proposal & wrap decks to ensure Account Executives have the highest probability to win strategic accounts. The role will report to the SVP of Sales.

You will own:

  • Produce $1M in incremental 2021 bookings from the following target accounts: Diageo, Constellation Brands, Brown Forman, Beam Suntory, and AB InBev.

  • Influence $1.5M in incremental bookings within existing accounts and prospects through introductions, networking and initiation of new opportunities. Target accounts: Molson Coors, Heineken, Bacardi, Pernod Ricard and Diageo.

  • Secure monthly meetings (1+ monthly) with senior client/agency leadership to educate and build awareness of AdAdapted benefit within eCommerce and the Omnichannel strategy leading to +$1M business opportunities.

  • Establish 1+ quarterly client or agency internal town hall presentations, podcasts or other communications forms to build client/agency wide awareness of AdAdapted

  • Lead conversion of AdAdapted's test campaign clients into 'always-on' portfolio customers, proactively partner with the Director of Strategy, Account Executives and Client Success.

  • Partner with clients to better understand business needs; present solutions to align with current needs and proactively present other solutions to build robust strategies with clients long-term. Recommend innovative use of AdAdapted offerings and identify white space opportunities for clients to increase consumer interaction and engagement.

 
Position Requirements

Requirements:

  • 10+ years of experience in Media Agency, CPG and/or Ad-Tech Industry

  • Proven experience building relationships and selling in the alcohol sector

  • Deep understanding of CPG eCommerce, Awareness & Shopper Marketing digital tactics

  • Strong background working with media plans in consultative sales or client-facing roles

  • Gravitas with senior leadership, experience delivering pitches and proposals to the C-Suite.

  • Experience working with +$1M media budgets

  • Team player, ability to keep up in a fast-moving environment & comfortable wear “multiple hats”

  • Laser-focus on growing revenue, being comfortable with being accountable to revenue goals

  • Google/Microsoft Office software familiarity (PowerPoint, Excel, Word, etc.)

About AdAdapted

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.

AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process.

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

  • Competitive salary package

  • Flexible PTO schedule with healthy work/life balance

  • Full-suite benefits plan (medical/dental/vision) including HSA options

  • 401k plan including company match

  • Possibility for company stock options

  • Professional development opportunities

AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com.

 
EOE Statement AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits or privileges of employment please contact hr@adadapted.com.  

This position is currently accepting applications.

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