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Title

Digital Marketing Manager 

About the Organization
eMDs offers exciting opportunities that will challenge your abilities, expand your skills and reward your contributions in an atmosphere that encourages both personal and professional growth for all.

Additionally, eMDs offers competitive compensation, excellent benefits, and a positive work environment designed around the philosophy of mutual respect and the challenge of contributing to the continued success of our organization.

Our History

eMDs was founded in 1996 by David Winn, MD, a board-certified family practice physician with a very strong business background who understood the value of having an integrated practice management system which helped physicians focus on patients while optimizing practice financials. Dr. Winn was dissatisfied with offerings on the market, and set out to create his own. The eMDs clinic was first implemented in 1998. Using our own practice management system meant we fully understood what it takes to create the perfect EHR system and why the company built our reputation upon being a highly usable system.

Many years later, we've retained the same values from our early days. We are dedicated to building the best integrated EHR and RCM systems and services. We focus on listening to our customers. And most importantly, we focus on making the practice of medicine enjoyable and fulfilling.

Our Leadership

Since our founding, we have been privileged to have been led by certified healthcare professionals and proven IT leaders.
 
Category Marketing  
Close Date  
Description

If you dream about personalization, user segmentation, A/B testing and engagement through email communication and pay-per-click advertising - we'd want to hear from you. e-MDs is looking for an amazing, data-driven digital marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close.

Job Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on these insights
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Collaborate with content marketing team to create high-quality content around important, relevant terms/keywords
  • Manage the leads database and tuning the marketing automation process with lots of integrations between Salesforce and our marketing automation tool.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
  • Manage and create dashboards in Salesforce that track the quality of campaigns from lead to close.
 
Position Requirements

Job Requirements:

  • BA degree in marketing or a related field
  • 2-5 years’ experience in digital marketing, healthcare field a plus
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints, Drupal knowledge a plus
  • Strong analytical skills and data-driven thinking
  • Intermediate (or above) experience with Salesforce CRM
  • Some travel may be required
  • Work from home opportunity for the right candidate
 
Full-Time/Part-Time Full-Time  
Shift -not applicable-  
CGM corporate job profile  
Statement if backfill, budgeted or non budgeted  
SAP position number (by corporate SAP OrgMgt)  
Position Digital Marketing Manager  
Division IDE - eMDs  
Post Internal Days 0  
Created By Allison Jones  
Number of Openings 1  
Number Filled 0  
Exempt/Non-Exempt Non-Exempt  
Hiring Manager(s) Allison Jones  
Req Number MAR-21-00001  
Open Date 6/21/2021  
Location Austin (Corporate Office)  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

Apply Now



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