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Title

Influencer/PR and E-Commerce Marketing Contractor 

Description

JOB DESCRIPTION: The Marketing Contractor over Influencer/PR & E-Commerce works closely with those two growth areas of Suja from strategy to execution. It is crucial for the short-term and long-term success of Suja that we have a robust Influencer program and are growing our e-commerce businesses, and the increased focus in those two areas necessitates this additional support role.

TIMEFRAME: 6-Month Contract

*Performance evaluated at end of term for full-time consideration

JOB RESPONSIBILITIES INCLUDE:

Influencer/PR

  • Working closely with our Influencer Marketing and Brand Partnerships Manager to support a variety of influencer marketing, PR and brand partnership initiatives
  • Supporting influencer strategy to identify, analyze and approach influencers for campaigns and sampling opportunities
  • Helping identify new partnerships, build current relationships, developing and manage product or paid affiliate programs
  • Developing a strategic approach to a wide range of new and emerging platforms, such as TikTok, and researching and applying best practices for influencer marketing in social
  • Day-to-day administrative tasks to ensure the functionality of the department's activities, including but not limited to:
    • Coordinating up to 300-400 influencer boxes/month
    • Engaging in influencer conversations and questions/daily
  • Quarterly VIP mailer coordination and execution, including but not limited to:
    • Identifying key contacts (athlete/celeb/influencer)
    • Compiling list (manually inputting up to 200 addresses)
    • Communicating with packing team/operations on logistics
  • Identifying new media to build brand awareness with media
  • Monitoring influencer and PR coverage to track and leverage KPIs and report monthly
  • Attend digital seminars and trainings to gain knowledge and experience in a rapidly changing marketing landscape

E-Commerce

  • Execution of 3-year strategy to increase volume, capacity, and reduce costs
  • Creation of calendar support flow and content development with designers
  • Analytics of campaigns, creative, support windows
  • First line of support on daily troubleshooting needs from e-comm team (GM type role)
  • Monthly reporting of performance

Team Support

  • As time permits and the role evolves, both exposure to and contributing to other areas of marketing could be in scope as well, for example…
    • Contributing to brainstorms in Field, Comms, Innovation, etc.
    • Assisting Comms team with social content/monitoring, blog content
    • Sales decks, field events, consumer insight requests, taste tests, etc.
 
Position Requirements
  • Previous CPG experience in the areas of Influencer/PR & E-Commerce
  • Bachelor's Degree in related field(s) – Marketing or Communication preferred
  • Proven ability to work in a fast paced, high intensity environment

IDEAL CANDIDATE WILL BE…

  • Located in San Diego, CA
  • Proficient in Microsoft Office: Excel, Word, PowerPoint, Teams
  • Eagerness and willingness to learn and ability to multitask, manage their own time efficiently, and handle fast paced environment
  • A combo of creative and forward thinking, but super organized (see next bullet)
  • Deft at driving a team to deadlines right up to that fine line of becoming annoying
  • Able to analyze data and trends and be able to extract the “so what?” from it
  • Adaptable and flexible to work in an ever-changing beverage world. Yoga helps.
 
Full-Time/Part-Time -unspecified-  
Shift -not applicable-  
Salary  
Position Influencer/PR and E-Commerce Marketing Contractor  
Exempt/Non-Exempt Non-Exempt  

This position is currently not accepting applications.

To search for an open position, please go to http://SUJAJuice.appone.com




 


 
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