Email Opening

Digital Marketing Specialist 

Division RealTruck - ECommerce  
Location Tampa, FL  


Looking to hire for three openings: two with strong paid social media experience and one with strong testing, tracking & pixels experience. Come grow with us! 

RealTruck, a Truck Hero company, specializes in truck and Jeep® accessories. We are a well-established, privately held company that is transforming itself into a leading-edge technology company seeking to disrupt the automotive aftermarket e-commerce space. We have offices in Florida, North Dakota, Indiana and Missouri.

Our mission is to revolutionize the truck accessory industry by focusing on innovation, inspiration and unmatched service. We provide an immersive and engaging experience for truck enthusiasts with expert advice and comprehensive information on every product we sell.

Our ideal candidate will bring: 

  • 3+ years of experience managing PPC/SEM/SMM campaigns
  • Experience managing $100k+ in ad spend
  • Google Ads, Google Shopping and/or Facebook Blueprint certifications
  • Intermediate to Advanced level experience with Excel and/or Google Sheets  

Position Summary:  The Digital Marketing Specialist will support the day-to-day management of a high-volume PPC program. This position will be responsible for ecommerce category sales and profitability growth across across text ads, shopping campaigns, display ads and social media ads including Facebook, Instagram and Pinterest.

The Digital Marketing Specialist will work closely with marketing management to inform strategy and execute advanced optimization tactics, solve unique challenges, and hone internal best practices. Through on-going program analysis and reporting, this role will provide data-driven insights and recommendations for improvement. They will also collaborate with merchandising, development and cross-functional marketing teams.

Plan, implement and optimize PPC strategies and tactics to drive sales growth across Google/Microsoft search and shopping, Facebook, Instagram and Pinterest using text, display and video ads. Assist with expansion planning into new channels and ad types..

Create and optimize campaigns, including: structural builds and breakouts, keyword build outs and research, A/B testing of ads and landing pages, bid management, budget management, and other tactics to manage ROAS plus volume goals.

Responsible for tactical execution and campaign audits in assigned channels and categories.

Daily use of reporting and analysis tools with deliverables including category performance reports, opportunity analysis and competitor insights.

Participate in automation planning, integrations, optimization and vendor / platform management.

Assist with monthly and ad hoc department reporting, as needed.

Collaborate with digital marketing team members, assisting with projects, tactical implementation, and sharing knowledge and learnings.

Special projects as assigned.

Tools and technologies:

Google Ads and Google Merchant Center

Microsoft Ads and Microsoft Merchant Center

Google Analytics

Microsoft Excel and Google Sheets

Paid Social Ads: Facebook, Instagram, Pinterest and similar channels

Display Ads: Criteo, Google Display and similar channels

Position Requirements

Education and Experience

• High School Diploma or General Education Degree (GED) required; Associate Degree (AA/AS) or equivalent from a two (2) year college or technical school preferred, and 

• One (1) to three (3) years related marketing experience required, and 

• One (1) to three (3) years’ experience working in an E-Commerce environment preferred.  

Required Licenses

• Relevant Certification such as: Google Ads or Google Shopping preferred.

Skills and Abilities

• Working Knowledge using third party email service provider platforms (Iterable, Bronto, Emarsys, Klaviyo, SailThru, Listrak, Responsys etc.).

• Working Knowledge of HTML, CSS, and content design in the context of building/coding/deployment of marketing campaigns.

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.).

• Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).

• Demonstrable experience in marketing data analytics and tools.

• Experience with websites and graphic design preferred (Photoshop, WordPress, etc.).

• Exceptional communication and writing skills.

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/SEM/PPC/Social Media etc.) and market research methods.

• Well-organized and detail oriented.


• No Travel Required.

Total Rewards!

  • Comprehensive Benefits Package for you and your family with coverage beginning the 1st of the month following the start of employment. This includes medical, dental, vision, basic life and AD&D, Short Term/Long Term Disability, Critical Illness, Accident, Hospital Indemnity, and Legal Coverage.
  • Eligibility to participate in our company matching 401k plan after 30 days of employment.
  • PTO (Paid Time Off) Accrual.
  • Healthcare Flexible Spending Account and Dependent Care Flexible Spending Account.
  • Employee Assistance Program.
  • Tuition Reimbursement Program.
  • Employee discounts automotive aftermarket accessories.
  • Opportunities: To participate in some of our many different professional development programs offered, to give back to our community, support our Veterans, have fun at work, to be a part of something great, and much more!
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 4/14/2021  
Req Number MAR-21-00016  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently not accepting applications.

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