Email Opening

Digital Marketing Specialist 

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  

Preferably based in FL or GA. Remote work-from-home to be determined in other approved states.

Looking to hire for three openings: two with strong paid social media experience and one with strong testing, tracking & pixels experience. Come grow with us! 

RealTruck, a Truck Hero company, specializes in truck and Jeep® accessories. We are a well-established, privately held company that is transforming itself into a leading-edge technology company seeking to disrupt the automotive aftermarket e-commerce space. We have offices in Florida, North Dakota, Indiana and Missouri.

As a Digital Marketing Specialist at RealTruck you will support the day-to-day management of a high-volume PPC program. This position will be responsible for ecommerce category sales and profitability growth across text ads, shopping campaigns, display ads and social media ads including Facebook, Instagram and Pinterest.

Role and Responsibilities 

  • Work closely with marketing management to inform strategy and execute advanced optimization tactics, solve unique challenges, and hone internal best practices.
  • Provide data-driven insights and recommendations for improvement, through on-going program analysis and reporting.
  • Collaborate with merchandising, development and cross-functional marketing teams.
  • Plan, implement and optimize PPC strategies and tactics to drive sales growth across Google/Microsoft search and shopping, Facebook, Instagram and Pinterest using text, display and video ads.
  • Assist with expansion planning into new channels and ad types..
  • Create and optimize campaigns, including: structural builds and breakouts, keyword build outs and research, A/B testing of ads and landing pages, bid management, budget management, and other tactics to manage ROAS plus volume goals.
  • Responsible for tactical execution and campaign audits in assigned channels and categories.
  • Daily use of reporting and analysis tools with deliverables including category performance reports, opportunity analysis and competitor insights.
  • Participate in automation planning, integrations, optimization and vendor / platform management.
  • Assist with monthly and ad hoc department reporting, as needed.
  • Collaborate with digital marketing team members, assisting with projects, tactical implementation, and sharing knowledge and learnings.

Skills and Abilities

  • Ability to manage a $100k month ad budget with a focus on ecommerce goals.
  • Strong analytical ability to assess data and surface actionable insights.
  • Working knowledge of PPC tactics and implementation within Google Ads, Bing Ads and Merchant Centers.
  • Working knowledge of Excel and / or Google Sheets, including pivot tables and basic formulas.
  • Ability to work independently with minimal guidance from management.
  • Strong written and verbal communication skills.


Position Requirements

Tools and Technologies:

  • Google Ads and Google Merchant Center
  • Microsoft Ads and Microsoft Merchant Center
  • Google Analytics
  • Microsoft Excel and Google Sheets
  • Paid Social Ads: Facebook, Instagram, Pinterest and similar channels
  • Display Ads: Criteo, Google Display and similar channels

Education and Experience

  • Bachelor’s degree in Marketing or related field preferred. Relevant experience and / or certifications considered in lieu of degree.
  • 1 year of experience in SEM/Paid Search required. 
  • 1 year of experience with shopping engines and product feed management is preferred.
  • Experience with paid search platforms, such as Kenshoo, Google Search Ads 360, Marin, Acquisio.
  • Experience with feed management platforms is a plus, such as Feedonomics, Go Data Feed, or ProductsUp.

Required Licenses

  • Google Ads certification is preferred.
  • Google Shopping certification is preferred.
  • Microsoft Ads certification is preferred.

Total Rewards!

  • Comprehensive Benefits Package for you and your family with coverage beginning the 1st of the month following the start of employment. This includes medical, dental, vision, basic life and AD&D, Short Term/Long Term Disability, Critical Illness, Accident, Hospital Indemnity, and Legal Coverage.
  • Eligibility to participate in our company matching 401k plan after 30 days of employment.
  • PTO (Paid Time Off) Accrual.
  • Healthcare Flexible Spending Account and Dependent Care Flexible Spending Account.
  • Employee Assistance Program.
  • Tuition Reimbursement Program.
  • Employee discounts automotive aftermarket accessories.
  • Opportunities: To participate in some of our many different professional development programs offered, to give back to our community, support our Veterans, have fun at work, to be a part of something great, and much more!
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 4/5/2021  
Req Number MAR-21-00013  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently not accepting applications.

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