Share Email Opening Title Content Marketing Coordinator  Description Job Summary: As a Content Marketing Coordinator you will create and publish effective and engaging communications to our external and internal audiences. Essential Job Duties & Responsibilities: Lead by example in upholding the Company's Core Values and promoting a positive and constructive working environment Constantly strive for improvement by looking for ways to make things better, safer, faster or by reducing costs Editorial Develop content strategies and produce engaging editorial content Write, package, and deliver communication concerning new products, projects, staff, and initiatives to internal and external audiences, leveraging digital and social assets Create corporate communications and interdepartmental newsletters and updates Integration of content programs with brand campaigns to drive demand Champion content excellence and play a key role in evolving the stories we tell and how we share them with our key audiences Development of editorial governance, creating content that is consistent with our brand voice, style, and tone Develop and manage editorial calendar and organizational workflows Conduct interviews of and develop rapport with internal and external story subjects Write compelling media pitches and press releases Collaborate with internal and external partners to coordinate and oversee the story collection, production, and distribution process Follow through on all commitments to our fans and customers Anticipate issues, provide counsel and planning for handling crisis communications Strategic Execute content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention. This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the Company's business objectives Incorporate and balance objectives of all departments to oversee production of strategic, compelling stories Work with HR, Management, and Leadership to plan and craft internal announcements and other internal communications SEO/Web/Analytics Shape our editorial approach, including leveraging data and analytics to drive better content and packaging insights for colleagues and partners Channel management of digital content hubs and all supporting social channels including email / newsletter distribution Measure and optimize SEO and digital marketing initiatives on a regular and ongoing basis Manage and update all content on company website Perform other duties as assigned   Position Requirements Qualifications: Bachelor’s degree in Communications, Marketing or related field Knowledge of MS Office, Mailchimp, WordPress, Google analytics, SEO Knowledge of Craft CRM a plus Experience in digital content creation and social media platforms. HTML knowledge is a plus Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement Stellar creative writing skills with an eye for detail, a vast grasp of grammar, and an understanding of AP Style Photoshop skills are encouraged Must have basic photo/video editing capabilities Highly organized with an attention to detail and long-range planning Customer communication skills are preferred Experience or background in media/publishing and journalism a plus Strong analytical skills a plus Special Requirements: Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action) Keen sense of newsworthiness (what makes a story interesting from the audience’s perspective) Expectation of excellence from self Excellent time management and organizational skills Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment Focus on the delivery of results in the form of engagement, leads and sales Editorial mindset that seeks to understand what audiences consume and how to create it Strategic thinker with experience in managing crises and handling sensitive issues, including competitive, regulatory, and social issues Great interpersonal skills Ability to work in a collaborative and rapidly changing environment Passion for writing/reporting or business of beverage and beer Physical and Mental Requirements: Sitting primarily in an office setting, occasional standing and walking Access, input, and retrieve information from a computer Required to use hands to finger, handle or feel objects, tools and controls Required to talk and to hear Working individually and as a team Using effective verbal communication Environmental Conditions: Office conditions Other: All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only duties to be performed by the employee(s) occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. The company reserves the right to add to or revise an employee’s job duties at any time at its sole discretion. This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship. Due   Full-Time/Part-Time Full-Time   Exempt/Non-Exempt Exempt   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   This position is currently not accepting applications. To search for an open position, please go to http://CapeMayBrewingCompanyLLC.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles -- None found --

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