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Title

Head of Integrated Marketing 

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Description

Job Summary

The Pirates are seeking a Head of Integrated Marketing, who will serve as a key leader within the broader Marketing & Fan Engagement Department. In this role, the Head of Integrated Marketing will lead and oversee the functional areas of advertising, promotions, digital marketing, social media, and licensing. This leader will be responsible for the development and oversight of fan engagement and acquisition strategies. The candidate will work to execute omnichannel campaigns in support of the organization’s business and brand objectives. The Head of Integrated Marketing will develop the club’s content strategy and will manage the strategic development, execution, and overall performance of all integrated marketing and communications activities across the organization.

Reporting to the Executive Vice President, Marketing & Fan Engagement, the Head of Integrated Marketing will be part of the senior leadership team at the Pirates and will interact regularly with the Pirates executive team as well as the Creative & Content, Sales & Business Development, Strategy, Finance & Accounting, Legal, Pirates Charities & Community Engagement, People & Culture, Business Intelligence, and Facility Operations teams. This person must be excited about the opportunity to join a newly-formed senior leadership team with a wide array of backgrounds and experiences within the market and across the industry.

The Head of Integrated Marketing will play a vital role in the Pirates’ vision to build a championship-caliber organization. The ideal candidate will have a proven track record of building and leading teams who are equally committed to delivering results and achieving success.

Job Responsibilities

  1. Serve as a primary steward for the Pirates’ brand and execute the club’s marketing strategy.
  2. Build and promote the Pirates' brand with the goal of driving awareness and reputation.
  3. Develop and implement innovative advertising and promotional campaigns across multiple platforms.
  4. Lead omnichannel marketing campaigns from briefing to reporting.
  5. Plan, purchase and oversee advertising that builds brand awareness and fan engagement across all channels and platforms.
  6. Create the club’s promotional schedule and associated campaigns to align with business development and brand strategies.
  7. Own the brand’s social media strategy, from voice to community management.
  8. Work with the marketing leadership team to develop the Pirates’ brand content strategy.
  9. Strategize, map, and implement the fan journey.
  10. Develop customized fan experiences that optimize sales and partner revenue.
  11. Work cross functionally to optimize fan engagement that drives ticket and partner revenue.
  12. Provide primary strategic marketing support and execution for the Pirates Ticket Sales & Service and Partnerships teams.
  13. Work closely with Corporate Partnership team.
  14. Serve as a leader and mentor to the Marketing team members, encouraging professional growth and helping each person maximize their potential.
  15. Own the marketing budget and deliver against key performance metrics as assigned.
  16. Work closely with MLB and internal and external partners to analyze research and data to better understand our fans.
  17. All other duties as assigned by the Executive Vice President, Marketing & Fan Engagement.
 
Position Requirements

Ideal Experience

Business Acumen:

  • Significant leadership and marketing management experience within the sports and/or entertainment industries.
  • Consumer-centric marketer with a breadth of marketing experiences, including but not limited to having built customer journeys through a combination of digital and physical touchpoints.
  • An understanding of how both brand and product (ticket) communications work together to drive revenue and loyalty.
  • Proven ability to think strategically with a willingness to roll up sleeves and execute on projects.
  • Must be adaptable with the ability to work under pressure to meet deadlines.
  • Intimate knowledge of paid, earned, and owned channels. Proven experience in media buying and campaign planning.
  • Experience managing owned marketing channels including digital and social.
  • Proven ability to connect brand strategy and aligned partners with charitable efforts and community engagement.
  • A record of accomplishment of driving innovation and an interest in exploring new ideas that aligns with the Pirates’ strategic plan.

Leadership:

  • Track record of successful team leadership and empowerment. A dynamic leader who can identify skill gaps and build capability, hiring and developing high-potential teammates.
  • An excellent leader and motivator with unflappable energy and enthusiasm. Open, self-reflective, positive, empathetic, and accessible style with the ability to act decisively yet diplomatically.

Communication and Stakeholder Management:

  • Works well with a variety of stakeholders and is open to feedback and guidance from colleagues.
  • A clear understanding of the challenges of managing, and creating engagement with, multiple complex stakeholders.
  • Excellent written and verbal communication skills; interpersonal and collaborative skills; and an expert ability to present and communicate new ideas and concepts
  • Team player able to work effectively at all levels of an organization with the ability to influence others to move towards consensus.
  • Likeable person, viewed as a value-added team member, partner and culture-carrier.

Job Qualifications

Required:

  • Minimum of BA/BS
  • Meaningful experience, ideally 10+ years of marketing management experience, working in either sports, media or entertainment
  • Meaningful experience in a leadership role within a high performing organization
  • Possesses knowledge of and passion for the game of baseball, as well as the Pittsburgh region
  • Ability to work non-traditional hours, including nights and weekends

Desired:

  • Master’s Degree in relevant field
  • MLB experience preferred
 
Location Pittsburgh, PA  
Full-Time/Part-Time Full-Time  
Shift Various Shifts  

This position is currently not accepting applications.

To search for an open position, please go to http://PittsburghPirates.appone.com



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