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Title

Ad Operations Associate 

Location Ann Arbor  
Full-Time/Part-Time Full-Time  
About the Organization AdAdapted is a digital engagement and insights platform for CPG brands, Agencies, and Retailers. Our platform leverages 1st party Add To List data and offers Clients the ability to directly target their primary consumers in the apps they use to plan and shop. Deployments include National, Regional or Geo-Targeted Retailer-Specific campaigns.

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with your ads.

AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of consumer's purchase decision process.
 
Description

We know what grocery shoppers will buy before they buy them.

AdAdapted is a leading mobile ad solution for CPG and grocery retailers.

We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists.

With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands.

Role Summary:

The Ad Ops Associate manages a select number of advertising campaigns, coordinating and frequently communicating with Sales, Client Success, and Engineering to provide outstanding service to our customers. This includes initial configuration and ongoing optimization to ensure campaigns meet client KPIs. The ideal candidate is an enthusiastic and flexible team player, with a strong analytical and creative mind that thrives in a fast-paced startup environment.

 
Position Requirements

Requirements:

  • BA/BS degree or equivalent experience

  • 1-2 years of digital advertising experience

  • Trafficking and campaign implementation experience preferred; optimization experience a plus

  • Excellent analytical and communication skills

  • Proficient in Microsoft Excel

  • Knowledge of online advertising industry terms, concepts, and business models

  • Ability to manage multiple projects and deadlines successfully

Nice to Haves:

  • Experience with DFP, DFA, various 3rd party creative and ad serving systems

  • Experience using statistics to understand and manipulate data sets

  • Strong project management skills with the ability to work both independently and as part of a team

  • Ability to take initiative in solving team problems

  • Well-organized with strong attention to detail

  • Experience documenting technical processes

  • Be curious and willing to test ever-changing technology

About AdAdapted

The AdAdapted platform offers clients the ability to reach an active audience focused exclusively on their product, engage that audience with proprietary add-to-list and keyword intercept capabilities, and discover unique and valuable insights on consumers and how they interact with their ads.

AdAdapted has eliminated the guessing game and provides clients with the knowledge of when and where your consumers are thinking about their brand. AdAdapted adds value during the Awareness, Consideration, Purchase Intent and Active Shopping phases of a consumer's purchase decision process.

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

  • Competitive salary package

  • Flexible PTO schedule with healthy work/life balance

  • Full-suite benefits plan (medical/dental/vision) including HSA options

  • 401k plan including company match

  • Possibility for company stock options

  • Downtown Ann Arbor office space (permitting safe return to office post-COVID)

  • Professional development opportunities

 
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

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