This position is responsible for the upkeep, promotion, and operation of the Main Street Program as defined by the Georgia Department of Community Affairs Classic Main Streets Program Memorandum of Understanding and the Georgia Main Street Program Standards for Accreditation. This position coordinates marketing initiatives, Main Street events and other general City events, fundraising initiatives, and volunteer program recruitment, retention and project coordination.
Duties and Responsibilities
The functions listed below are those that represent the majority of the time spent working in this position. Management may assign additional functions related to the type of work of the position as necessary.
Coordinate activity of Main Street program committees, ensuring that communication between committees is well established; assist committees with implementation of work plan items.
Develop, in conjunction with the Main Street program's Advisory Board of Directors, strategies for economic development throughout the District.
Become familiar with all persons and groups directly or indirectly involved in the commercial district. Mindful of the roles of various district interest groups.
Assist the District's Advisory Board of Directors and committees in developing an annual action plan for implementing an economic revitalization program focused on four areas: design/historic preservation, promotion, organization/management and economic restructuring/development.
Develop and conduct ongoing public awareness and education programs designed to enhance appreciation of the districts assets and to foster an understanding of the Main Street program's goals and objectives through speaking engagements, media interviews and appearances, keeping the program highly visible in the community.
Assess the management capacity of district organizations and encourage improvements in the District's ability to undertake joint activities such as promotional events, advertising, uniform store hours, special events, business recruitment, parking management and so on. Provide advice and information on successful district management. Encourage a cooperative climate between interests and local public officials.
Utilizing the Main Street program format, develop and maintain data systems to track the process and progress of the local Main Street program. These systems should include economic monitoring, individual building files, thorough photographic documentation of all physical changes and information on job creation and business retention
Creates monthly Main Street Newsletter and updates all department's social media and internet outlets (City website, Main Street Snapchat, Instagram, Facebook, Twitter, etc.). Create, maintain, and respond to all mailout promotions using mass e-mail resources. Works with local businesses to promote them in the City of South Fulton community and beyond
Coordinate the Main Street Volunteer Program and volunteer base, including review of volunteer applications and provides recommendations to department Director
Creating and maintaining special projects including Public Art, Volunteer Programming
Plans and coordinates all Main Street events through the year. Tasks include: development and marketing of calendar of events, purchase of event supplies, decoration, event set up, event take down.
Manage all administrative aspects of the Main Street program, including purchasing, record keeping, budget development and some bookkeeping; preparing all reports required by the state Main Street program and by the National Trust Main Street Center, assisting with the preparation of reports to funding agencies; and supervising part-time employees or consultants when appropriate.
Coordinates the rental of City properties; Secures/reserves facilities used for special events.
Post-event evaluations, printing all event materials, faxing, etc. Provides written report updates on the Main Street activities, as well as current social media analytics, events, and program updates. Maintains all Main Street program records, including but not limited to: The Annual Assessment, 10 Standards of Accreditation, and Main Street Monthly Reporting
Help build strong and productive working relationships with appropriate public agencies at the local and state levels.
As part of the accreditation process, attends annual Main Street Training, and required continuing education in the Department of Community Development and Regulatory Affairs
Occasional presentation at City Council meetings regarding City events, such tasks include: writing supporting memorandum for agenda cover sheet, development of PowerPoint presentation and verbal presentation to members of Council and the community
Staff liaison for the Main Street Board and the Special Event Committee, including collaboration with other City departments
Schedules and coordinates all Main Street Advisory Board meetings, including creation and posting of agendas and preparation of meeting materials. Coordinates required Main Street Advisory training, recruits board members and maintain Board records
Represents the City of South Fulton Main Street Program at various agency functions and meetings
Works with local organizations, community outreaches, colleges, local school and other organizations to promote Main Street events, functions, and to facilitate partnerships
Serve as media contact for all radio stations, newspapers, magazines, television stations etc.
Assists Economic Development Director in the preparation of the Main Street Program budget
Assist in scheduling, coordinating and promoting new business ribbon cuttings.
Performs other related duties as required.