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Director, Marketing Demand Generation 


The Director of Marketing Demand Generation reports to the head of Marketing and is responsible for developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline. Data- and metrics-driven role will help define multichannel mix of programs to generate demand and engage targets, working closely with sales and marketing team members, as well as external consultants and agencies to design content, campaigns and strategies with measurable impact. All campaigns and programs will be tracked within Salesforce Marketing Automation (Pardot) and Sales cloud.


  • Develop, manage and implement a scalable and accountable demand generation engine to drive pipeline of qualified leads to support aggressive new logo acquisition, pipeline growth and bookings targets
  • Manage, analyze, and optimize demand generation campaigns with a focus on digital marketing, including display and search marketing, email marketing (including multi-stage nurture), account-based digital marketing, social marketing (e.g., LinkedIn), as well as traditional marketing tactics.
  • Manage, expand and optimize holistic demand strategy, working with outside agencies and marketing partners to test, manage and measure programs, including A/B testing strategies and execution across all channels.
  • Negotiate and manage demand gen vendor budgets contracts, analyzing investments against benchmarks for recommendations.
  • Optimize company investment in sponsored and corporate events, both virtual and in-person, to drive and measure meaningful business outcomes -- mix may include user conferences, webinars, company booth at brick-and-mortar and virtual trade shows, and other prospecting events
  • Play a pivotal role in helping define and structure emerging demand strategies, including influencer marketing, network and community development.
  • Design and implement content strategy to drive traffic and prospect interest; get hands-on with content writing, as and when needed
  • Work closely with marketing operations to design and analyze buyers’ digital journeys for actionable insights and optimization
  • Execute co-marketing programs with technology and channel partners
  • Collaborate with sales management and translate company bookings targets to marketing campaign strategy, programs, and associated metrics
Position Requirements
  • Bachelor's degree
  • B2B marketing: min 5 years (Required)
  • Digital marketing: min 5 years (Required)
  • 7-10 years of proven track record in B2B marketing with at least 5 years of accountable, hands-on experience in demand generation, experience with Financial Services, FinTech, Corporate Responsibility, and Philanthropic Giving a plus.
  • Minimum of 5 years of hands-on experience in digital marketing with deep understanding of LinkedIn and Google retargeting/remarketing and SEO/SEM campaigns, digital marketing tools & reporting in Pardot marketing automation and CRM.
  • Excellent written and verbal communications skills a must. Solid understanding of B2B sales and marketing processes and strong track-record of collaborating with sales teams/leaders.
  • Highly motivated and results-focused with experience from large and small companies.
  • Ability to set and beat quarterly demand generation goals to support quarterly lead generation and bookings targets as well as demand for individual marketing events.
  • Big picture-thinking as well as ability to roll-up sleeves, the ideal leader is able to create a demand generation plan and execute programs.
  • Strong collaboration skills and ability to work with remote/virtual teams is a must
Full-Time/Part-Time Full-Time  
Remote Work Eligible Yes  
Req Number SAL-21-00001  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

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