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Title

Associate Director of Marketing 

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Category Sales and Marketing  
Description

U.S. News & World Report in a digital first media company dedicated to helping consumers and business professionals make important decisions. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for more than 85 years.

As a trusted authority providing empowerment and guidance that improves the quality of life for consumers and communities, U.S. News ultimately leads to better life decisions.

Your role in helping us shape the future:

U.S. News & World Report is hiring an Associate Director of Marketing responsible for developing innovative and effective marketing strategies that drive business growth across the U.S. News product portfolio.

The ideal candidate is an entrepreneurial, revenue-oriented leader, who is comfortable owning a broad range of marketing responsibilities, and independently managing a variety of resources and projects.

Are you up to the challenge?

  • Ownership of marketing efforts for U.S. News’ revenue products to help drive leads and generate revenue.

  • Identify relevant ways to promote our products via eblasts, house advertisements, social media and virtual/live events

  • Lead implementation and execution of marketing initiatives from start to finish including creating and reporting on success metrics

  • Work with the individual product owners to closely track revenue & performance

  • Develop strategy for utilizing company first party data for B2B and B2C marketing

  • Create go-to-market sales materials that clearly communicate our value proposition and unique differentiators in the marketplace

  • Closely monitor competitive landscape to bring strategic and innovative ideas to the business

  • Ability to work with and influence stakeholders across the organization whose input and cooperation is essential to the success of your plans.

  • Manage a Marketing Coordinator responsible for supporting all marketing efforts.

  • Comprehensive understanding of our products, our competitive categories, and our consumers.

 
Position Requirements

You should definitely have:

  • Bachelor's degree in a related field or equivalent experience required
  • 5+ years of experience in marketing with B2B media or enterprise marketing roles

  • Critical thinker with proven ability to identify opportunities that drive high return

  • Be a creative story-teller with experience crafting compelling messages, creative and digital assets that engage prospects and offer valuable solutions.

  • Analytical and data driven with a test and learn mentality

  • Ability to be an internal relationship builder and work effectively across teams to utilize all company assets and resources.

  • Excellent oral and written communication skills

  • Detail oriented and organized with a strong ability to multitask, must be able to juggle multiple projects

What it’s like to work with us:

  • Talent is our best asset!

  • We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

  • Entrepreneurial, mission-driven culture with core values of quality and integrity.

  • Focus on fostering personal and professional growth.

  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training.

  • Collaborative Work Environment - Fun, diverse, inclusive and ambitious co-workers.

Other Job Info:

  • Please note that we will not offer visa sponsorship for this role.

  • Candidates must provide a resume to be considered. Cover letters are encouraged.

 
Full-Time/Part-Time Full-Time  
Number of Openings 1  
Location NY Office  
About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.  

This position is currently accepting applications.

Apply Now



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