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Title

North America Marketing Manager 

Description

POSITION SUMMARY:

We are looking for an experienced Marketing Manager focusing on the North America region (USA / Mexico / Canada) to develop and manage marketing programs in our B2B channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities include:

Execution of strategic marketing plans in the North America region that enable Master Fluid Solutions to capture new business growth, retain existing business, and enhance the customer experience in its targeted business-to-business (B2B) markets.

Development and execution of tactical plans that include direct sales support to help drive sales with existing and new products in existing/new channels and markets. Tactical support will include designing channel and end–user promotional campaigns, creating digital content, producing and managing marketing collateral and coordinating onsite and offsite events.

Development, implementation, and management of strategic and tactical marketing programs for key product lines in order to achieve financial growth and profit targets. Other duties may be assigned.

Develop and execute plans for new product launches and commercialization, services, and marketing programs.

Measure, track, and develop key performance indicators for measurement of marketing performance and recommendations for commercial review.

Manage and be the point of contact for contracted agencies, creative teams and various vendors.

Liaison with marketing counterparts in other regions and local team members on global projects and initiatives

 
Position Requirements

Qualifications:

Bachelor's Degree in related field required. Master's degree in related field considered a plus.

Minimum of five (5) years’ experience in related field.

Salesforce® CRM and PARDOT® experience is a plus.

Experience building marketing programs and developing KPI and reporting on the results

Experience in business to business marketing required. Channel marketing experience is a plus

Experience in digital marketing and building brand presence is a plus

Ability to work effectively in a team environment.

Strong organizational, planning, analytical, presentation and communication skills.

Ability to identify customer insights that drive behavior change.

Ability to lead and coordinate work groups.

Ability to present solutions and ideas for unique challenges.

Ability to compile and communicate results for responsible projects

Strong project management skills are a plus

Good to know:

The job requires some travel within the region and rarely an overseas trip. Travel in support of tradeshows often requires overnight stays of two plus days.

We use a number of software tools that include Salesforce.com, PARDOT, Hootsuite to manage social media and Adobe and Microsoft Office productivity suites on a daily basis.

 
Relocation  
Travel Yes  
Salary Range Base and Bonus  
About the Organization Master Fluid Solutions is a well-established, international chemical company in the metalworking industry, offering fully competitive benefits and a matching 401(k).


Master Fluid Solutions…a Great Place to Work
Follow the Golden Rule
Tell the truth
Support Innovation: we must innovate to thrive and survive
Make a commitment…keep a commitment
Continuously Improve - plan, do, check, act (PDCA)
Outcome driven - not activity driven
Start with the end in mind
Creativity before capital



A Bright Future…

Master Fluid Solutions is a transitioning organization that is experiencing a new chapter of growth on a world wide basis. We are a strong company that has aggressive goals and expectations to grow our company 100% over a five-year period…and we are well on our way to meeting those goals. The culture is entrepreneurial, responsive, adaptive, and fast moving.



A Proud History…

Master Fluid Solutions was founded by Clyde A. Sluhan in 1951 not simply as a business for the sake of making profit but as a company dedicated to the improvement of manufacturing productivity to benefit mankind with a higher standard of living at an ever lower cost. He believed that he was put on the earth not to "pursue happiness", but to help others, and in the words of philosopher Leo Rosten, "to have it make some difference that (he) lived at all."



A Great Company

Our commitment to environmental responsibility and product stewardship is supported by extensive training of our associates, distributors, and end-users. We believe sound environmental practices that contribute to less waste, lower costs, and higher efficiency make good economic sense. We attract, retain, and develop Great People by fostering a culture that enhances creativity, continuous learning and improvement, teamwork, responsibility, and mutual trust.  

This position is currently not accepting applications.

To search for an open position, please go to http://MasterChemical.appone.com



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