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Title

Director, SEO and Performance Strategy 

Description

U.S. News & World Report is a digital first media company dedicated to helping consumers make important decisions. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for more than 85 years.

As a trusted authority providing empowerment and guidance that improves the quality of life for consumers and communities, U.S. News ultimately leads to better life decisions.

Your role in helping us shape the future:

As a member of the U.S. News Autos team, you will be involved in implementing our SEO strategy for traffic growth that helps drive the future of our business. You will be a key member of a fast-growing organization that is goal-oriented and re-shaping our future.

The primary responsibilities of the SEO Analyst will be to champion our organic traffic growth through smart, actionable search tactics and work closely with the U.S. News global SEO team to create the future SEO strategy for the Autos site. You will assist in the analysis and reporting and be the resident expert on Search algorithm updates and industry trends.

The SEO Analyst will work closely with the Autos product, editorial and tech teams to improve organic performance and assist with reporting, analysis and recommendations.

Key Responsibilities:

  • Analyzing, identifying and managing SEO initiatives and organic search opportunities
  • Develop and deliver clear SEO KPIs and attain improved organic traffic growth
  • Create and implement specific page-level and site-wide SEO recommendations
  • Execute strategic SEO activities across keyword research, link-building, page indexing and crawling
  • Work closely with Product, Editorial, Tech and Business Intelligence departments to drive implementation of SEO recommendations
  • Create detailed and routine analysis and reporting of SEO KPIs
  • Provide analysis of competitor sites and identify areas of opportunity
  • Stay abreast of new tools, trends and best practices on all search engine algorithm updates (primarily Google) and the SEO industry
  • Participate in special projects that may support other verticals as requested.
 
Position Requirements

You should definitely have:

  • Bachelor’s degree
  • Minimum of  2-3 years of professional SEO experience with proven results
  • Knowledge of SEO methodologies and best practices
  • Experience with reporting/tracking tools (including Adobe Analytics, Google Analytics and Google Search Console), SEO optimization platforms such as Searchmetrics, and data-driven SEO analysis
  • Proven success in creating and implementing SEO plans and strategies resulting in tangible growth in organic traffic
  • Experience working with cross-platform teams to implement SEO strategies
  • Advanced skills in Microsoft Excel, HTML and understanding source code

It would be nice if you had:

  • Familiarity with Schema.org markup
  • Experience with crawling software such as Screaming Frog SEO Spider and DeepCrawl
  • Experience and understand of the automotive industry and automotive websites

What it’s like to work with us:

We invest in people with passion and potential, who understand U.S. News’ dedication to our consumers.

At U.S. News we:

  • Have an entrepreneurial, mission-driven culture with core values of quality and integrity
  • Focus on fostering personal and professional growth
  • Have competitive benefits including paid vacation time, medical, tuition reimbursement, and training
  • Have a fun, diverse, and collaborative work environment
 
Full-Time/Part-Time Full-Time  
Number of Openings 1  
About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Tags  

This position is currently not accepting applications.

To search for an open position, please go to http://USNewsandWorldReport.appone.com



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