Email Opening

Email Marketing Specialist  

Division RealTruck - ECommerce  
Location Ocala, FL - RealTruck  

RealTruck, a Truck Hero company, specializes in truck and Jeep® accessories. We are a well-established, privately held, company that is transforming itself into a leading-edge technology company seeking to disrupt the automotive aftermarket e-commerce space. We have offices in Florida, North Dakota, Indiana and Missouri.

Our mission is to revolutionize the truck accessory industry by focusing on innovation, inspiration and unmatched service. We provide an immersive and engaging experience for truck enthusiasts with expert advice and comprehensive information on every product we sell.

Position Summary: 

The Email Marketing Specialist plays a mission critical-role in Customer Retention and will own the development, deployment and reporting processes for our email/retention program.

Primary Responsibilities:

  • Manage end-to-end production process for email campaigns to achieve revenue goals.
  • Work with creative team and business stakeholders to ensure concepts align with objectives.
  • QA all emails, ensuring content is accurate and links work.
  • Optimize results for email campaigns by testing subject lines, creative, copy, etc.
  • Ensure high inbox deliverability rate for all email campaigns.
  • Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
  • Continually monitor and analyze key KPIs; identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance.
  • Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)
Position Requirements


  • Bachelor's degree or some college, preferred.
  • 3-5 years minimum experience in Email Marketing.
  • In-depth experience using third party email service provider platforms (Iterable, Bronto, Emarsys, Klaviyo, SailThru, Listrak, Responsys etc.).
  • Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).
  • Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns.
  • Experience utilizing Google Analytics for metrics monitoring and reporting.
  • A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.
  • Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities and campaign design.
  • Project management experience within the development cycle of email creation.
  • Ability to work collaboratively within teams to execute content strategy.
  • Ability to work with product and technology teams to develop new email functionality and features.
  • Experience deploying A/B and multivariate testing initiatives that is followed by the reporting of test findings in presentation/documentation.
  • Experience with SMS and browser based notifications a plus.

In light of the current pandemic situation, to protect all team members we also require the ability to:

  • Pass daily pandemic health screening protocols which include responding to CDC recommended personal health and activity related questions.
  • Follow pandemic safety protocols which may include:
    • Wearing of an approved face covering at all times
    • Washing hands/use of hand sanitizer upon entry to facility and as needed throughout the day
    • Cleaning/disinfecting of personal work area
    • Maintaining social/physical distancing requirements (six feet from others) whenever possible
    • In some circumstances submittingto company paid virus testing through approved medical provider

Total Rewards!

  • Comprehensive Benefits Package for you and your family with coverage beginning the 1st of the month following the start of employment. This includes medical, dental, vision, basic life and AD&D, Short Term/Long Term Disability, Critical Illness, Accident, Hospital Indemnity, and Legal Coverage
  • Eligibility to participate in our company matching 401k plan after 30 days of employment.
  • PTO allowance with no waiting period.
  • Healthcare Flexible Spending Account and Dependent Care Flexible Spending Account.
  • Employee Assistance Program.
  • Tuition Reimbursement Program.
  • Employee discounts automotive aftermarket accessories.
  • Opportunities: To participate in some of our many different professional development programs offered, to give back to our community, support our Veterans, have fun at work, to be a part of something great, and much more!

*We are an equal opportunity employer with a commitment to diversity.

*We are drug free workplace.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Open Date 1/4/2021  
Req Number MAR-21-00002  
Full-Time/Part-Time Full-Time  
Shift Days  
Exempt/Non-Exempt Exempt  

This position is currently not accepting applications.

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