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Title

Brand Director  

About the Organization Winc  
Description

A Brand Director at Winc is the foundation of our house of brands. You are sharp, dynamic, and strategic; leading the go-to-market strategies of our core brands and activities. You’re able to apply a meticulous understanding of brand – market fit, trend, consumer insights, compelling narrative, and performance – to meet company goals. You are a leader within the organization, partnering across disciplines to drive outcomes with positive ROI through myriad channels. Finally, you’re a doer, comfortable creating clarity from ambiguity and modelling what-it-takes to find success.

 

The Responsibilities

  • Lead individual brands and partner opportunities

  • Lead planning and implementations of go-to-market strategies

  • Drive the development and execution of brand strategy and brand foundational work.

  • Work collaboratively to set brand goals and KPIs

  • Lead the vision and drive sustainable market share and profitable growth, based on in-depth competitive landscape and consumer insights

  • Support planning, scheduling, and execution for product launches, partnerships, and promotions

  • Supports merchandising of monthly club releases in owned channels (social media, email, sms, newsletters, blog, etc)

  • Collaborate cross-functionally to increase customer satisfaction and brand affinity

  • Support brand expansion efforts by understanding market dynamics and adapting content and product offerings

  • Develop communication strategy across key websites and owned touchpoints (social media, email, sms, newsletters, blog, etc)

  • Collaborate with product team in the briefing and development of on and off-premise selling tools, communication, training, and promotion of our products

  • Ensure executive buy-in

  • Summarize sales and key learnings to identify business insights, actionable takeaways, and best practices and help implement those to the cross-functional teams

  • Mentor and develop the brand marketing team

  • Manage external partners and agencies

  • Lead Ad hoc projects and innovation initiatives

 

 
Exempt/Non-Exempt Exempt  
Full-Time/Part-Time Full-Time  
Position Requirements
  • A commitment to excellence in all channels

  • Innovative, strategic and creative thinker, balanced with pragmatic hands-on tactical action.

  • Excellent verbal and written skills. Must be able to effectively present key strategies and tactics to Executive leadership.

  • Must be able to drive projects and launches to successful completion in a cross-functional, matrixed environment.

  • Quick learner who proactively owns the role.

  • Ability to be nimble, effective and thrive in a fast-paced, changing environment.

  • Must have experience leading a direct and/or cross-functional team.

  • 6+ years experience working in a digital or brand capacity

  • A resume that demonstrates strategic brand launches, activations, and executions, expressed elegantly across many mediums

  • A team-first mentality

  • Extra points: A passion for wine and food

  • Extra points: Experience creating original work for lifestyle & fashion brands

 

This position is currently accepting applications.

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