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Title

Web Content Specialist 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
 
Description

VertMarkets, Inc. continues to grow and needs to add a Web Content Specialist (WCS) to it's Life Sciences team in Cranberry, PA. If you enjoy working in a fast-paced, deadline-driven environment, in a role that is dependent on being detail oriented and creating memorable customer experiences, this may be the opportunity you have been looking for.

The Web Content Specialist is responsible for managing the production and optimization of client content for an assigned set of customers. In addition, the WCS will be responsible for managing the promotion of client content in our regular and custom newsletters, as well as our publications’ social media outlets.

The ideal candidate will possess a fluency in digital tools and website management frameworks including WordPress. To be successful in this role you will need a history of progressively responsible experience in managing digital content related to the following: HTML, CSS, content management for a highly visible website, social media, and Web publishing.

Essential Job Duties:

Client Administration and Communications:

  • Build and maintain relationships with client contacts for the collection and administration of the client's  Audience Access programs
  • Assist the Business Development team with the client onboarding process
  • Ensure client Audience Access programs start on-time
  • Explain production procedures and best practices to clients
  • Help Business Development reps identify accounts that are in new of more or new content.

Client Content Posting and Optimization:

  • Responsible for ensuring all client content is posted and optimized within the stated 5-business day turn-around time
  • Evaluate and read the content to determine the proper document type, buyer’s journey and  technical tags, summary, abstract and if the piece is a fit for our site
  • Optimize content titles and summaries for search engine optimization
  • Resizing images to our standards for posting

Client Content Newsletter Administration:

  • Populating email newsletters monthly. May include working directly with clients by setting deadlines and collecting specific content for their regular newsletter inclusions
  • Daily review of newsletter tool to determine sales reps inclusions are correct
  • Optimize content titles and summaries newsletter engagement
  • Assist with custom newsletters
  • Project Management and reporting as needed
 
Position Requirements

Required Skills / Education / Experience:

  • B.S. Degree or equivalent work experience
  • High level of proficiency in various content management systems and social media platforms, as well as HTML
  • Extensive experience regularly publishing content in a WordPress website or similar content management system.

Preferred skills / Experience:

  • Technical background in communications or life sciences
  • Prior SEO training and experience
  • Mastery of HTML, CSS, and working with content management systems, or platforms like WordPress, Mailchimp, and Emma.
  • Proficiency with the Adobe Creative Suite, most importantly, Photoshop and Dreamweaver.
  • Expertise using and posting to social media platforms, specifically, LinkedIn, Twitter, and Facebook.
  • Knowledge of SEO copy writing
  • Willingness to interact with sales
  • Strong written and oral communicator
  • Persuasive, influential
  • Both a creative and critical thinker

VertMarkets offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

  • Medical/prescription/vision/dental coverage for you and your family
  • 100% company-paid short- and long-term disability insurance
  • 100% company-paid life insurance
  • 401(k) with dollar-for-dollar company match up to 6%
  • 21 paid days off from your first day of employment
  • 13 company-paid holidays

Visit www.vertmarkets.com to learn more.

Submit your resume today and start making a difference!

 
Tags content sourcing, social media, marketing, editor, editing, optimization, newsletters, engagement, sales, account management  

This position is currently not accepting applications.

To search for an open position, please go to http://PetersonCartridgeCo.appone.com



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