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Product Marketing Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Do you have a thorough understanding of the B2B purchasing process? Are you skilled at leveraging that knowledge to craft compelling content for complex B2B sales? If so, then a career as VertMarket's Product Marketing Manager may be for you. In this role you will be responsible for creating content and collateral in a variety of formats to support demand generation, product positioning, new product introductions, and account-based marketing. This role is very much a writing and planning role within our marketing department focused on sales enablement.

As a pioneering media services company, VertMarkets is devoted to the creation of valuable long-term professional relationships. Our focus is to provide the platform where the world’s business and community leaders meet, engage, influence and collaborate to bring important new products, services and solutions to market quickly. We are looking to add an experienced B2B marketer to our team who is eager to gain a full understanding of the functionality and purpose of our company's products and services. They will help define the positioning of those products/services,develop, and then deliver messaging that highlights our competitive product differentiation and key features.

The Product Marketing Manager will work with marketing operations to support the business development team by providing them with product information and sales tools deliverables in the form of collateral, content, and promotions for direct marketing, events, and channel programs. The ideal candidate will have experience taking direction from multiple stakeholders on a project to create and deliver their own content and campaigns.

Position Requirements

Qualified applicants will possess:

  • A Bachelor's Degree (MBA preferred), or equivalent experience, with a concentration in Marketing, Communications, Business Administration, or Business Management
  • 5+ years of B2B marketing and/or product marketing;
  • Experience creating content for complex B2B sales and a demonstrated understanding of the B2B purchasing process.
  • Excellent writing skills, with a passion for creating engaging, clear and jargon-free messaging.
  • Familiarity with the web, B2B marketing, content marketing and social media platforms.
  • A deadline-oriented mindset and is capable of handling a number of concurrent projects.
  • The ability to balance working on high-level strategic projects and focusing on perfecting the details.

VertMarkets offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

  • Medical/prescriptionvision/dental coverage for you and your family
  • 100% company-paid short- and long-term disability insurance
  • 100% company-paid life insurance
  • 401(k) with dollar-for-dollar match up to 6%
  • 21 paid days off from your first day of employment
  • 13 company-paid holidays

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Tags product marketing, demand generation, product positioning, account-based marketing, marketing collateral  

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