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Title

Marketing Director 

Category Marketing  
Description

POSITION SUMMARY:

The Marketing Director will assist the organization (800 employees and nearly 60 locations within 2 states) develop and maintain growth strategies. Create and implement strategies for campaigns and brand messaging with the assistance of a Graphic Artist and Social Media Communications Specialist.

Additionally, the Marketing Director will be responsible for research, planning, analysis and execution of all Marketing within the organization. Must be high energy and dynamic in presentations to convey marketing plan excitement while creating stakeholder buy-in.

 
Position Requirements

REPORTS TO: Chief Marketing Officer

SUPERVISES: Marketing staff (Graphic Artist, Digital Marketing Specialist)

ESSENTIAL RESPONSIBILITES:

  • Oversee the marketing department and functions
  • Develop and implement marketing plans, including promotional calendars, programs, new product, technology and other marketing projects
  • Develop and manage advertising campaigns from start to finish
  • Build brand awareness and positioning
  • Establish and grow market share
  • Competitor research
  • Monitor digital reputation while working to increase positive reviews
  • Guide staff in the development of innovative public relations and community events
  • Demonstrate excellent communication and interpersonal skills
  • Supervise the marketing team, including hiring, training, workloads, schedules and deadlines
  • Understand and develop budgets and finance, including expenditures, return on investment and profit loss projections
  • Monitor campaign costs
  • Negotiate with vendors to obtain optimal relationships
  • Assumes other duties as assigned by the CMO

EDUCATION AND EXPERIENCE:

  • Experience is a vital requirement with a minimum of 5 years developing and evaluating marketing efforts, building awareness and positioning for a company’s brand
  • Bachelor’s Degree in marketing, business, communications or related field
  • Experience in digital marketing, marketing research and analytics
  • Proven experience in running a marketing team
  • Experience in design and campaign layout using Adobe Creative Suite
  • Competency in Microsoft applications including Word, Excel, Office 365 and Teams
  • Excellent interpersonal, written and oral communication skills
  • Knowledge of finance and expense management

ABOUT THE ORGANIZATION:

The vision of the doctors and staff of Midwest Eye Consultants is to provide our patients with excellence in eye health care. To fulfill this vision, the doctors of optometry, along with our technicians, opticians and patient services staff, embrace the ongoing evolution in eye care through expanded technology and knowledge. In addition, our doctors of optometry work hand in hand with doctors of ophthalmology, enabling us to provide both primary and secondary care.

PHYSICAL DEMANDS AND WORK ENVIRONMENT (per ADA guidelines):

Physical Activity: Talking, Hearing, Repetitive Motion.

  • Physical Requirements: Sedentary work. Involves sitting most of the time.
  • The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.
  • Occasional travel is required for this position, and requires a valid driver’s license.

 

 
Full-Time/Part-Time Full-Time  
Shift Days  
Pay Rate $55,000-$65,000  
Position Status Full time with full benefit opportunities  
Manages Others Yes  
Travel Required No  
Position Marketing Director  
Exempt/Non-Exempt Exempt  
Location Midwest Eye Consultants, Fort Wayne Area  
About the Organization The vision of the doctors and staff of Midwest Eye Consultants is to provide our patients with excellence in eye health care. In order to fulfill this vision, the doctors of Optometry and Ophthalmology, along with our technicians, opticians and patient services staff, embrace the ongoing evolution in eye care through expanded technology and knowledge. In addition, our doctors of optometry work hand in hand with doctors of ophthalmology, enabling us to provide both primary and secondary care.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
supervisorUID None Specified 

This position is currently accepting applications.

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