Share Email Opening Title Social Media Specialist   Description U.S. News & World Report is a digital first media company dedicated to helping consumers and business professionals make important decisions. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for more than 85 years. As a trusted authority providing empowerment and guidance that improves the quality of life for consumers and communities, U.S. News ultimately leads to better life decisions. Your role in helping us shape the future: U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to help people make smart decisions about the things that really matter. The Social Media Specialist will be a vital resource in growing the historic brand’s organic and paid social media efforts across multiple platforms, including Facebook, Instagram, Twitter and Linkedin. The ideal candidate will have excellent writing skills to drive topical, relevant conversations on social media, working closely with U.S. News reporters and editors to craft sharp social headlines and copy for editorial content. As a Social Media Specialist, you will work across the organization with multiple stakeholders to identify opportunities for paid social promotion and execute campaigns with exceptional ROI for product launches, content packages, events and existing premium products. You should be comfortable leveraging analytical tools such as Adobe Analytics, Google Analytics and CrowdTangle to make informed, data-driven decisions and recommendations on organic and paid social media content. This role requires a creative and analytical thinker who has a proven track record of building new audiences on a wide array of social platforms. Are you up to the challenge? Manage existing national-facing social accounts, crafting engaging, accurate and grammatically correct social posts for U.S. News’ verticals: Money, Health, Education, Travel, Autos and News Collaborate with U.S. News teams and external partners to holistically build paid strategy and campaigns Develop, implement, manage and monitor paid and organic campaigns across U.S. News verticals to meet and exceed KPIs Deep knowledge of paid social media tools such as Facebook Business Manager and Twitter Ads Measure and assess performance of U.S. News posts on U.S. News’ social platforms to refine strategy, using audience development tools like CrowdTangle, Parse.ly and Adobe Analytics Work with U.S. News editors and reporters to craft strong social headlines and discuss social presentation for U.S. News content Attend editorial meetings with the vertical teams to stay abreast of upcoming coverage/packages, pitch story ideas based on audience trends and offer insight for social framing Generate monthly reports on performance of U.S. News social accounts and wrap-up reports on paid campaigns Identify potential areas for growth on existing U.S. News social platforms and work with members of the social media team to implement new strategies Follow industry news and experiment with emerging tools and techniques   Position Requirements You Should Definitately have: 2+ years of paid and organic social media experience, preferably for a digital or print publication A deep familiarity of social platforms such as Facebook, Twitter, Instagram and Linkedin Experience in setting up, optimizing and scaling paid social campaigns Exceptional writing skills and the ability to respond quickly to trends Experience using analytics tools such as Adobe Analytics, Google Analytics and CrowdTangle to make informed decisions Strong organizational skills and detail-oriented, with the ability to prioritize day-to-day tasks and long-term projects Familiarity with U.S. News & World Report’s news judgement, storytelling approach and distinct voice on social media Bachelor’s degree or equivalent work experience It would be nice if you had: Experience reporting, writing and/or editing Experience producing and editing social graphics, GIFs, video and/or photos Experience growing audiences on social video platforms including YouTube and TikTok   What it’s like to work with us: Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.   Entrepreneurial, mission-driven culture with core values of quality and integrity Focus on fostering personal and professional growth Competitive benefits including paid vacation time, medical, tuition reimbursement, and training Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers   Other Job Info: These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job. Please note we will not provide visa sponsorship for this role.   Full-Time/Part-Time Full-Time   Number of Openings 1   About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Tags   This position is currently not accepting applications. 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