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Title

Brand Manager - Lawn & Garden 

Description

Brand Manager – Lawn & Garden

Department: Lawn & Garden / Marketing

Reports to: Director of Marketing ???????

We are an American company based in the heart of the Midwest, where the seasons shape the products we build. We live the outdoor rural lifestyle and we use our products. We design our products to be the best, and we also feature world class customer service. We have been making innovative outdoor products since 1960.

Job Summary:

This is a newly created position within our organization. We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative consumer direct marketing programs. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.

Job Duties:

The Brand manager is responsible for building brand equity of our company's products with the help of a cross-functional team, which includes other departments such as product development, external sales/ecommerce sales and the marketing team.

- Take brand ownership and provide the vision, mission, goals and strategies to match.

- Analyze our brand position in the market and crystalize targeted consumers insights

- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

-Develop integrated positioning strategies to ensure maximum brand exposure and communicate them to the team.

-Creating “Fact based selling tools” for sales team while analyzing and market penetration strategies.

-Identify, plan, and lead consumer show attendance, booth layout and design.

-Coordinate and develop digital advertising plans/budget.

-Direct messaging and copy creation.

-Work with videographer to conceptualize, storyboard, and coordinate print and video campaigns.

-Conceive and direct online and video content.

-Direct the social media strategy on Facebook, Instagram and YouTube through digital advertising.

-Lead the messaging and voice of brand website.

-Build Brand Ambassadors or other in-field support teams.

-Direct the visual efforts of effective collateral materials (Brochures, Cards, Pamphlets, Point of Purchase, Box labels)

-Identify, research & validate new product ideas based on analysis of market trends & market needs.

-Work with New Product Development staff to establish market position and future direction

Experience: Work experience in a relevant field is preferred.

Education: 4-year bachelor’s degree in business, marketing, advertising or other relevant course work

Benefits: Health Insurance, Dental Insurance, Vision Insurance, Group Term Life Insurance, Long Term Disability, Personal Time Off, Paid Holidays, 401K Plan with Company Match, Flexible Spending Accounts (Dependent), Health Savings Account with employer contributions.

Compensation: Salary Range 4

Duration of Employment: Full Time

Work Days: Monday – Friday

Hours / Day: 8

Work Shift: First Shift

Ardisam, Inc. is an Equal Opportunity Employer.

Ardisam, Inc. is a Substance Free Workplace and requires pre-employment drug screens.

To Apply: https://www.appone.com/MainInfoReq.asp?R_ID=3043035

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Position Requirements  
Full-Time/Part-Time Full-Time  
Shift First  
Position Brand Manager - Lawn & Garden  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Open Date 6/19/2020  
Location Ardisam, Inc.  
About the Organization We are an American company based in the heart of the Midwest, where the seasons shape the products we build. We live the outdoor rural lifestyle and we use our products. We design our products to be the best, and we also feature world class customer service. We have been making innovative outdoor products since 1960.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to http://ArdisamInc.appone.com



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