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Title

Marketing Associate 

Description

Position Summary: The Marketing Associate is responsible for ensuring the successful, accurate, and timely execution of promotional and customer-facing campaigns across all relevant brands within Convivial Brands—whether the medium is digital or traditional. This role requires exceptional attention to detail and organizational skills. Must possess the ability to “find a way” – to take action in uncharted territory, with no roadmap, and the ability to communicate effectively with team members and external stakeholders as we work together to grow and improve the marketing efforts of Convivial Brands.

Principal Duties and Responsibilities:
•Initiates the development and production of marketing support material (e.g. product brochures, sales training campaigns, videos, tradeshow/event rules and regulations, prospecting tools, digital/traditional assets, etc.).
•Will assist in the marketing of our products through trade shows, digital/traditional marketing, and events.
•May provide input in the new product development process and collect feedback from customers, sales team, and outside resources regarding new, or different, product concepts, content, or sales material needs.
•Writing copy for all brands within the Convivial Brands umbrella. Mediums would include traditional assets (catalogs, sales pamphlets/brochures, ads, etc.) as well as digital assets (social media, website, blogs, eMarketing, etc.)
•Will collaborate with sales representatives, and the marketing team, to identify and implement improvements to marketing/selling products B2B and B2C.
•Build processes and systems in place to elevate brand marketing of tradeshows, events, social media, PPC, and more.
•Will collaborate with VP of Marketing to develop and execute strategies for communicating product-related updates to sales representatives.
•May support in key presentations, projects, or installations as directed by VP of Marketing.

Tradeshow & Event Coordination & Execution:
•Contact and work with vendors to provide fixturing solutions for tradeshow showrooms with minimal expenses incurred.
•Utilize full space to ensure Visual Merchandiser can “set the scene” to provide an experience.
•Coordinate all sales tools, logistics, and products in advance of shows.
•Execute Sales & Marketing's vision for all of Convivial Brands' events (sales conferences, inside-team building, potentially photoshoots, etc.)
•Create systems and processes to ensure sustainability and efficiency.
•Plan, organize, and set processes for all sales conferences within Convivial Brands.

Campaign Execution:
•Research Marketing Analytics in order to successfully target the right audience per brand.
•Build campaigns with VP of Marketing and rest of Marketing Team to execute inbound marketing efforts and collect leads such as email addresses, engaged followers, Stylists, etc.
•Aid promotions team in building promotions for each brand and executing them via digital marketing.
•Manage digital and social media assets and collaborate with the VP of Marketing, Content Manager, and Content Design Lead to ensure branding, messaging, and end result are inline with the vision of Convivial Brands.
•Track + measure results with proper A/B testing to ensure we move in the right direction with each new campaign.

Sampling Process:
•Understand the needs of the sales force to Sample correctly, without waste.
•Create processes to ensure sampling sales materials is smooth and reliable.
•Coordinate with Sales Operations in timeline execution of all samples.
•Ability to cross-communicate with functional teams to seek answers on sample solutions.

Copywriting:
•Lead the charge of solidifying a brand's voice per the vision of the Creative Director.
•Creatively write and edit for sales materials (catalogs, bi-folds, etc.), social media (captions, blogs), and websites, to create inbound and outbound marketing success all while maintaining brand standards.
•Create a plan of execution for months in advance and break it down to execution.

Convivial Brands Expectations of all Employees:
•Adheres to all Convivial Brands Policies and Procedures.
•Conducts self in a manner consistent with Convivial Brands' Core Values at all times.
•Maintains a positive and respectful attitude with all contacts.
•Consistently reports to work on time and prepared to perform the duties of the position.
•Meets productivity standards and performs duties as workload necessitates.
•Maintains the privacy of all company proprietary information.
•Treat visitors, vendors, customers, and team members with respect and dignity.
•Able to safely perform the essential functions of the job with or without reasonable accommodation.

 
Full-Time/Part-Time Full-Time  
Shift Days  
Position Marketing Associate  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Location Convivial Brands Corporate Headquarters  
EOE Statement It is our policy to offer equal opportunity to all, based upon individual merit and without
regard to race, creed, color, age, sex, religion, national origin, citizenship, marital status,
height, weight, genetic information (regarding employee or family), family medical history,
Vietnam Era Veterans Status or physical or mental disability (provided that the disability -
with or without a reasonable accommodation - would not interfere with your ability to
perform the essential functions of the position applied for or constitute a safety hazard), to the
extent required by law.

We do not condone harassment relating to a person's race, color, religion, sex, national origin,
citizenship, height, weight, genetic information, age, or physical or mental disability. We
prohibit the use, distribution, sale, or possession of drugs, and controlled substances while at
work. We prohibit reporting to work under the influence of alcoholic beverages, drugs, or
controlled substances.

If you execute and submit this Application electronically to CONVIVIAL BRANDS ELC, INC, you agree
to the following: (1) you voluntarily agree to submit your Application and the information you
provided in it electronically; and (2) your electronic signature is your own.  

This position is currently not accepting applications.

To search for an open position, please go to http://ConvivialBrands.appone.com



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