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Chief Marketing Officer  

Category Marketing  

A visionary, the CMO oversees strategic planning and execution of marketing programs and branding efforts. A successful track record of establishing and leading marketing strategy in a dynamic creative environment to produce growth and elevate the firm in the marketplace nationally. The ideal candidate has significant expertise building brand awareness and a proven thought leader in the A/E/C industry.

Position Summary:

The CMO is responsible for overseeing the planning, development and execution of the firm's marketing, public relations, communications, and advertising programs. Oversees and spearheads marketing efforts working closely with the leadership team; focusing on market sector leaders and marketing teams. Reports directly to the Chief Executive Officer.

Primary responsibilities include brand positioning (internally and externally), promotion (local office regions and national industry), market analysis, business development support (materials, tools, analysis), and setting proposal/interview approaches to win work.

The CMO will be a key part of the Firm's Leadership Team and will partner with Sector Leaders, Office Managing Principals, and Corporate Support Teams to provide overall guidance and direction for the Firm's strategic and business plans.

Essential Duties:

  • Develop comprehensive annual marketing plans, including targets and metrics.
  • Develop marketing strategies and serve as primary strategy advisor to the market sector leaders and leadership team, including the identification of potential growth opportunities including geographic, building typology, cross sector and emerging markets.
  • Build and enhance national recognition of EYP services and offerings
  • Craft messaging and positioning in the market. Ensure that EYP has a compelling, cohesive brand story
  • Lead media and PR initiatives
  • Manage external communications
  • Oversee digital marketing channels, email and direct social media content development and campaign execution
  • Develop and cultivate cross-functional relationships with teams across EYP as well as with external partners; focus on internal market sector leaders
  • Conduct strategic research in support of the firm's designated market sectors and explore new growth markets
  • Perform benchmarking in designated strategic markets, including competition, strategic intelligence, and market and industry trends
  • Monitor and analyze competitor and potential competitor activities
  • Seek out and develop senior relationships with customers and partners' marketing organizations, analysts, and the press
  • Lead and mentor a high-performing, highly collaborative marketing team
  • Prioritize and manage marketing budgets to ensure maximum ROI
  • Attend marketing conferences and educational programs
  • Presence - As a leader in the business it is crucial to be close to the action and travel to multiple offices as required.
  • Manage development of marketing materials for collateral, proposals, interviews, and public relations
Position Requirements
  • Bachelor’s degree in Architecture, Engineering, Communications, Marketing, Management or similar relevant field
  • 15+ years of related experience
  • Thorough understanding of A/E/C industry, its terminology, and its procedures; especially in the Healthcare, Higher Education, Government, and Science/Technology sectors
  • Thorough knowledge of marketing principles, brand, and service management
  • Deep understanding of changing market dynamics in our local and emerging markets
  • Demonstrated leadership skills to inspire teams
  • Excellent communication and interpersonal skills
  • Good organizational and time management skills
  • Produce and present reports to executive leadership and Board of Directors.
  • Demonstrated skills creating and leading digital marketing campaign.
  • Proficient with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, Deltek/Vision
Full-Time/Part-Time Full-Time  
Position Chief Marketing Officer  
Req Number MAR-20-00005  
Location Atlanta, GA  
About the Organization
EYP is the leading architecture and engineering firm developing new ideas and design solutions with mission-driven clients in higher education, government, healthcare, and science & technology.

Our clients are in the business of changing lives for the better: promoting peace and prosperity; educating the next generation; transforming the healthcare experience; driving discovery and innovation; and protecting the environment. They expect their buildings to have as profound an impact on human behavior and performance as they do on energy and the environment - that's why they come to EYP.

We believe the built environment empowers our clients to succeed - as individuals and organizations - and that their success should be a key measure of building performance. Our interdisciplinary Total Impact Design approach helps clients achieve their mission.

We begin by understanding the 'whys' driving every client's vision, needs, and goals. We encourage our clients to be ambitious - to imagine a future where expectations are achieved and even surpassed. The design we co-create is realized through creative collaboration and an iterative process tested and informed by rigorous research. Long after project completion, we continue to partner with clients to measure and analyze how a building contributes to the ongoing success of their mission.

EYP design innovation is characterized by our dedication to:

• People - liberating potential to transform human performance
• Purpose - actively helping clients advance their mission
• Planet - maximizing available resources to advance sustainability
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

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