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Vice President of Sales 


Position Summary:

The Vice President of Sales is responsible for developing, planning and executing the sales strategy across all wholesale companies. This individual will mentor sales leaders, analyze sales data, and meet profitability goals while striving to optimize efficiencies and capture innovative sales opportunities. The VP anticipates and analyzes sales trends to implement strategic action plans for new and existing businesses all while maintaining strong relationships with both external partners and internal teams.

Principal Duties and Responsibilities:

  • Lead and mentor Sales Managers ensuring they are focused on motivating their teams to achieve account-level sales goals and taking the steps necessary to meet those goals with the ultimate net result to meet corporate sales goals.
  • Establish deep, meaningful relationships with key retailers seeking to maximize opportunities by developing relationships with owners and key decision makers at partner accounts.
  • Collaborate with Sales Managers the creation of marketing programs, promotions, and advertising projects (showrooms). Determine qualifications/benefits, provide updates to the sales team, spiff payout information, and grant final approval to implement.
  • Budgeting, forecasting and analyzing sales, gross profit and all other business expenses.
  • Analyzing sales to identify opportunities by using good judgment and generating and evaluating alternatives, developing and implementing effective solutions.
  • Aggressively grow existing and prospective accounts across product line(s).
  • Maintains and refines database or list of prospective customers for use as sales leads, based on information from business directories, show leads, advertising leads, and other sources.
  • Maintain detailed knowledge of company products, innovation pipeline and corporate strategy.
  • Develop and implement short- and long-term strategic sales plans and channel penetration strategies and forecasts for each of our consumer brands/companies.
  • Work with internal teams to share forecast inventory projections, ensure adequate stock of that merchandise, analyze buying trends, communicate large orders and new account demands.
  • Develop and implement "best in class" sales techniques, processes, tools, performance metrics and appropriate compensation/incentive structures for sales resources.
  • Drive successful sales execution across the customer base through increased sales effectiveness and account penetration efforts.
  • Develop and implement pricing strategies with internal teams.
  • Develop and track sales forecasts, communicate/coordinate actively with Executive team with updates.
  • Create internal feedback loop on customer needs to ensure continuous improvement in our product innovation and marketing efforts.
  • Work closely with customers, sales representatives, and resources to develop and produce product.
  • Communicate and conduct primary market research to identify emerging trends, changes in consumer purchasing, and competitive threats. Make recommendations in order to grow market share, improve customer experience and drive growth.
  • Maintain awareness of general economic conditions, industry and competitive dynamics and determine the potential impact on revenue and profitability for the company.
  • Serve as a representative at industry conferences, seminars and trade shows, as needed.
  • Participate in the catalog proofing process.
  • All other duties as assigned by the President.

Convivial Brands Expectations of all Employees:

  • Adheres to all Convivial Brands Policies and Procedures.
  • Conducts self in a manner consistent with Convivial Brands' Core Values at all times.
  • Maintains a positive and respectful attitude with all contacts.
  • Consistently reports to work on time and prepared to perform the duties of the position.
  • Meets productivity standards and performs duties as workload necessitates.
  • Maintains the privacy of all company proprietary information.
  • Treat visitors, vendors, customers, and team members with respect and dignity.
  • Able to safely perform the essential functions of the job with or without reasonable accommodation.
Full-Time/Part-Time Full-Time  
Shift Days  
Position Vice President of Sales  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Location Convivial Brands Corporate Headquarters  
EOE Statement It is our policy to offer equal opportunity to all, based upon individual merit and without
regard to race, creed, color, age, sex, religion, national origin, citizenship, marital status,
height, weight, genetic information (regarding employee or family), family medical history,
Vietnam Era Veterans Status or physical or mental disability (provided that the disability -
with or without a reasonable accommodation - would not interfere with your ability to
perform the essential functions of the position applied for or constitute a safety hazard), to the
extent required by law.

We do not condone harassment relating to a person's race, color, religion, sex, national origin,
citizenship, height, weight, genetic information, age, or physical or mental disability. We
prohibit the use, distribution, sale, or possession of drugs, and controlled substances while at
work. We prohibit reporting to work under the influence of alcoholic beverages, drugs, or
controlled substances.

If you execute and submit this Application electronically to CONVIVIAL BRANDS ELC, INC, you agree
to the following: (1) you voluntarily agree to submit your Application and the information you
provided in it electronically; and (2) your electronic signature is your own.  

This position is currently accepting applications.

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