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Title

Data & Customer Insights Analyst 

Full-Time/Part-Time Full-Time  
Location Forum Communications Company  
City, State Fargo, ND  
Close Date 2/29/2020  
Description

Forum Communications is a family owned newspaper and communications company that has been in operation for more than 125 years. We are located in the heart of downtown Fargo and not too far from Minnesota’s beautiful lakes country. If you are seeking a career where you can help to grow our company, interact with coworkers and know that your voice and opinion matter, you have come to the right place.

We are adding a Data & Customer Insights Analyst to our Marketing team. This position will play a pivotal role in growing online audiences. Reporting within the Insights & Analytics division but working very closely with Marketing, this role is responsible for behavioral segmentation, analysis of audience behaviors, acquisition and retention reporting and continuous conversion optimization. Additional responsibilities include:

  • Work with data and marketing teams to collect, synthesize and analyze campaign and online experience data. Provide actionable insights that drive business results and growth opportunities.
  • Create clear, executive-level reporting that provides clarity into the performance of marketing campaigns and online experiences.
  • Synthesize data from a variety of tools about users, online experiences, and campaigns and propose conversion optimization tactics. Continuously analyze data throughout the customer journey and make recommendations for improvement based on data.
  • Develop dynamic targeting strategies that rely on customer behavior insights and predictive analytics data.
  • Support the Director of Insights & Analytics in the development of new reports and dashboards according to business requirements.
  • Work with marketing, data and technology teams to test online experiences, email flows and other conversion tactics for quality assurance.
  • Generate ideas for growing audience lists and improving both the quantity and quality of data within those lists.
  • Optimize campaign processes and workflows to improve efficiency and results.
  • Develop and maintain process documentation to help others in the company understand segmentation and reporting processes.

Requirements:

  • Bachelor’s Degree in a quantitative/technical field such as computer science, mathematics, statistics, or a related field.
  • 3-5 years of data analysis, customer insights and/or marketing experience.
  • Experience extracting data from multiple databases required.
  • Google Analytics certification preferred. Google Analytics experience required.
  • Familiarity with Tableau, SQL and other data tools/languages preferred.
  • Excellent analytical skills.
  • Ability to perform cohort analyses and behavioral segmentation.
  • Ability to solve complex problems independently.
  • Ability to concisely and accurately communicate results, suggest next steps, and execute tactics.
  • Strong communication skills with experience in presenting findings to all levels of the organization.
  • Must possess a valid driver’s license and a driving record that is insurable by the company.
  • Must carry an acceptable level of vehicle insurance as required by the company.

 
About the Organization At Forum Communications Company, our legacy is deeply rooted in harnessing the power of communication to connect and inform people in the communities we serve. Since 1917, everything we do is driven by creating and sharing information, ideas and insights.


Today, we're a leading media and technology company that's home to a family of people whose passion and purpose is fueled by collaboration and innovation We believe in supporting each other, working hard towards common goals and having fun.


Come for the perks:

Excellent employee culture, competitive pay, comprehensive benefits package, generous paid time off, paid holidays and paid time off for birthday, 401(k), company-paid volunteer time, health and wellness initiatives, paid parental and pregnancy disability leave for qualifying employees.


Stay for the people:

Family-owned and operated since 1917, development and growth opportunities, inclusive, creative culture, safe working environment, employees of all ages and backgrounds, positive collaboration.

 
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

Apply Now



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