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Community Outreach Specialist  

Category Marketing  

Position Summary: The AgrAbility Virginia Community Outreach Specialist is responsible for coordinating AgrAbility Virginia networking and marketing objectives by providing administrative support and assisting in the development and implementation of a marketing strategy to include print media, social media and community engagement. This position is responsible for working closely with AgrAbility Virginia project investigators and service coordinators to develop marketing strategies to enhance AgrAbility messaging and promotional materials, as well as tracking same to determine effectiveness.

Essential Job Functions:

  • Educate groups of stakeholders about AgrAbility Virginia during events and other community engagement initiatives;
  • Develop and distribute bi-annual AgrAbility Virginia newsletter;
  • Maintain AgrAbility Virginia website;
  • Maintain AgrAbility Virginia client and stakeholder databases;
  • Foster client-to-client and stakeholder-to-client networking relationships;
  • Compile AgrAbility Virginia success stories for publication on social media and in print;
  • Provide information and referral to potential consumers;
  • Think strategically and develop ideas to enhance AgrAbility Virginia community engagement approach;
  • Develop and distribute printed outreach materials;
  • Expand AgrAbility Virginia's connections with agriculturally oriented organizations;
  • Promote the programs and services for AgrAbility Virginia through speakers bureau, collaboration with others and public education;
  • Manage logistical planning and execution of community engagement efforts;
  • Promote AgrAbility Virginia at agricultural related community events, responsible for pre-event preparation, event logistics, promotional materials, attending and sharing information with event attendees;
  • Assist in the promotion of the AgrAbility Technology Fund;
  • Efficiently track all communications, actions, events, and engagement outreach efforts;
  • Evaluate results and impact of communication and outreach activities;
  • Submit an annual outreach data report to Virginia Tech highlighting outreach efforts;
  • Performs other duties as assigned.
Position Requirements
  • Bachelor’s degree required from an USDOE/CHEA accredited institution in Communications, Marketing or Health-related field and/or equivalent combination of training and experience.
  • Experience with agriculture and small family business preferred;
  • Proven abilities in effective written and verbal communication skills which are needed for speaking to groups, facilitating media events, conducting business over the phone, facilitating group and individuals in meeting the project’s objectives;
  • Excellent organizational skills and attention to detail;
  • Ability to work independently and as part of a team;
  • Skills and experience with technology including computer and office equipment, audio-visual and photography/video equipment;
  • Strong computer knowledge, database management experience, strong skills in Microsoft Word, Excel and Power Point;
  • Experience working with marketing platforms and social media;
  • Must possess current, unrestricted, state-appropriate driver’s license and current personal vehicle insurance;
  • Abilities to provide or acquire self transportation, including overnight travel if necessary for conducting the program’s objectives in different geographical regions of the state.
Full-Time/Part-Time Part-Time  
Shift Various Shifts  
Position Community Outreach Specialist  
Division Employment  
Exempt/Non-Exempt Non-Exempt  
Location Employment Salem  
About the Organization Easterseals UCP has been part of the fabric of North Carolina and Virginia for 75 years. We started in counties all over NC and VA filling gaps and addressing the needs of children and adults with disabilities. Our legacy organizations Easterseals NC, United Cerebral Palsy NC, and Easterseals Virginia joined forces as Easterseals UCP to intentionally work side-by-side with more than 20,000 individuals and their families, providing the broad network of services and support they need to achieve better days. Today we are affiliated with both Easterseals, Inc. and United Cerebral Palsy Inc.

Our mission is to create opportunities, promote individual choice, and change the lives of children and adults with disabilities by maximizing their individual potential to live, learn, work and play in their communities.
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.  
SuperVFlg None Specified 

HoursPerWk None Specified 

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