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Director of Sales 

Category Sales and Marketing  
Full-Time/Part-Time Full-Time  
Employment Type Year Round Full Time  
Shift Various Shifts  
Age Requirements Minimum age requirement is 18.  

Are you a highly motivated, experienced sales dynamo? We are seeking a leader for our Sales team who can drive and increase group business to our beautiful, award-winning, four-season property.

The ideal candidate loves skiing and golfing, shares our passions for a healthy lifestyle, sustainability, and nature, and thrives on crafting innovative win-win solutions. You will help us set the stage for an exceptional guest experience, particularly for meeting and conference guests.

If you have high standards, love to sell, are enthusiastic about Crystal Mountain, and thrive in a fast-paced environment, we want to talk to you!

Key Responsibilities

  • Direct and manage all activity related to Group Sales
  • Inspire, sets goals and guide achievement of all Group Sales Colleagues
  • Responsible for prospecting and pursuing business in key market segments
  • Review and approve sales contracts, considering rooms, event space and total revenue objectives
  • Work collaboratively with revenue management and operation teams
  • Manage a budget to support revenue attainment
Position Requirements


  • Bachelor’s degree or equivalent
  • 7+ years as a sales professional
  • Hospitality experience
  • Experience developing and leading a team
  • Proficient in MS Office including Word, Excel and PowerPoint.
  • Excellent written and verbal communication skills
  • Attention to detail and exceptional follow through

About the Organization

Crystal Mountain is a year-round community that celebrates healthy lifestyles, is guided by enduring design principles, and is committed to responsible stewardship of our natural, human and economic resources.

Our mission is to be the stage for the exceptional experiences that connect people with self, others, nature and ideas.

What we believe in:

  • People and the Environment: Our greatest assets that we pledge to respect, serve and sustain.
  • Quality: Part of our DNA that permeates every decision we make.
  • Safety: Job One -- Being vigilant to make this a safe place to live, work, learn and play.
  • Collaboration and Partnerships: This is how we do things because it creates the highest value over time.
  • Profit: Earn through sustainable and responsible use of our resources.
  • Fun: It's the magic in our business.

We are dedicated to the guests we serve, the employees we trust, the community we support, and the shareholders and property owners we value.


As part of the Crystal team, we want you to work and play with us! Your perks include free skiing, snowboard and golfing and use of our fitness center and pool. Additionally, we offer many other benefits including health and dental insurance, Flexible Spending Account, profit sharing and a 401(k) plan with employer match, and discounts on lodging and spa services.

The pay range for this position is $65-75,000 per year with up to an additional 15% incentive potential and profit sharing.

To Apply

If this position sounds like an amazing opportunity, we want to hear from you! To apply, please click below.

About the Organization Resort Recreation Benefits:

ALL employees at Crystal Mountain receive these resort benefits to include FREE; fitness center, indoor pool, outdoor water park, golf, wellness programs, climbing wall, adventure courses, alpine slide, mountain biking and trail access, group ski lessons, downhill skiing/boarding and ski & snowboard rentals. DISCOUNTS on; spa services, fitness classes, retail products & apparel, food, lodging and personal training!

Resort Overview:

Established in 1956, Crystal Mountain is a family-owned, four-season resort recognized nationally as one of the Midwest’s premier destinations. Located 28 miles southwest of Traverse City, Crystal Mountain offers 58 slopes for downhill skiing and snowboarding, Crystal Mountain Snow Sports School, winter activities like dog sledding, cross-country skiing and fat tire biking, snowshoeing through Michigan Legacy Art Park, the Edge Adventure Course, award-winning Crystal Spa, fine-dining, shopping as well as wedding, meeting and conference facilities.  

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