Share Email Opening Title Audience Development Specialist, Social Media   Description U.S. News & World Report is seeking an Audience Development Specialist that will prove to be a vital resource in maintaining its daily presence on social media as a historically influential brand. The ideal candidate will need excellent writing skills to produce engaging content that leverages topical, relevant conversations across social media. Through daily posting to branded channels, this strategist will bring a social voice to U.S. News' content, engaging readers in conversations to help them make informed decisions about their health, finances and more. We offer a collaborative work environment where employees get frequent opportunities to work together and learn from each other to develop important long-term skills in digital media. This individual will balance a swift new media environment with old school journalistic ethics. Responsibilities: Writing accurate, engaging and brand-appropriate social media posts and threads for the across the News/Civic vertical for all U.S. News branded social media pages (Facebook, Twitter, Instagram and LinkedIn). Measure and assess performance of News/Civic posts on U.S. News social platforms to refine short- and long-term strategy, using audience development tools like CrowdTangle, Parse.ly and Adobe Analytics. Work in real time with editors and reporters to craft social headlines and discuss social presentation for our news content. Attend weekly editorial meetings with the News/Civic team to stay abreast of upcoming coverage/packages and offer insight for social framing. Occasionally pitch story ideas based on audience trends. Develop promotion plans and strategies for product launches and content packages to ensure maximum social visibility alongside daily News content. Brainstorming ways to repackage and repromote existing content to maximize traffic and audience engagement. Identify potential areas for growth on U.S. News social platforms and work with audience team members to implement new strategies. Train editorial staff on relevant social tools such as CrowdTangle. Staying abreast of social media best practices and trends in digital news and infusing those ideas into U.S. News content.   Position Requirements Desired Skills and Experience Requirements: Bachelor’s degree or equivalent experience 2+ years of editorial-based social media experience preferable in the news space Experience building an audience through social networks, such as Facebook, Instagram and Twitter Exceptional writing skills and the ability to respond quickly to trends Experience using analytics to make decisions Experience producing and editing simple graphics, GIFs, video and/or photos Strong attention to detail and the ability to balance multiple tasks at once A critical eye for optimizing content to fit different platforms Paid social experience a plus. We are offering a competitive salary and comprehensive benefits package that includes healthcare, dental, vision and 401(k) plan. EOE M/F/D/V   Full-Time/Part-Time Full-Time   Number of Openings 1   About the Organization U.S. News & World Report is a publisher of news and information that empowers people to make better, more informed decisions about important issues affecting their lives.   EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.   Tags   This position is currently not accepting applications. To search for an open position, please go to http://USNewsandWorldReport.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category Senior Account Executive, Travel in New York , NY Posted on: 4/22/2024 [Apply Now] Editorial Summer 2024 Intern, Branded Content in Washington, DC Posted on: 1/31/2024 [Apply Now] Other Jobs Within 60 Miles Editorial Summer 2024 Intern, Branded Content in Washington, DC Posted on: 1/31/2024 [Apply Now] Communications Summer 2024 Intern in Washington, DC Posted on: 2/2/2024 [Apply Now] Business Intelligence Analyst in Washington, DC Posted on: 12/7/2023 [Apply Now] Maternity Outreach and Communications 2024 Summer Intern in Washington, DC Posted on: 1/31/2024 [Apply Now] Digital Producer, Autos in Washington, DC Posted on: 3/8/2024 [Apply Now] Follow us See who works here:

 

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