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Marketing Manager 

Division Arvest  
Category Marketing/Advertising  
Location 500 Broadway St  
Location AR, Little Rock  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
Grade 16 Standard  
Accepting applications through October 17, 2019  
Details Position is Monday through Friday 8 am to 5 pm and additional hours as needed;required.  
Preferred Qualifications See below  

SUMMARY: The Marketing Manager provides leadership for advertising, public relations, marketing promotions, and associate sales motivation activities. The incumbent develops and executes marketing campaigns for local banks, including community banks and lines of business. The incumbent also supports various lines of business with all types of media including in-branch material and various forms of external advertising. 

ESSENTIAL DUTIES AND RESPONSIBILITIES may include the following. Other duties may be assigned.

  1. Manage, implement and supervise all local bank media and non-media advertising, publicity and public relations to assure that maximum advertising exposure is gained by the local bank within budgeted expenditures. Leverage direct mail, mass media, public relations events, media releases, digital campaigns, trade shows and expos.
  2. Prepare annual marketing budget for Sales Manager approval. Review the accuracy of marketing general ledgers to manage marketing expenditures within annual marketing budget.
  3. Manage the advertising process by coordinating with Centralized Advertising, Digital & Electronic Marketing and public relations/advertising firms. Maintain graphics standards for the local bank.  Coordinate media purchases to support marketing plans. 
  4. Develop and produce news releases, which may be in conjunction with PR firms.
  5. Handle all charitable contributions made through the local bank and the Walton Family Foundation.  Prepare and maintain thorough tracking & reporting for CRA donations, including all required documentation and/or information.
  6. Apply sound compliance practices to ensure all compliance requirements are achieved for all marketing materials produced locally or through Centralized Advertising, Digital and Electronic Marketing.
  7. Evaluate the local bank's relevant market area and position; recommend to local bank management the best course of action for capturing available profitable business for each community served by the local bank. Develop and execute marketing plans at the local bank and community bank levels.
  8. Assist in the execution of short and long-range product sales and service campaigns to maintain continued market penetration of loans, deposits, accounts, and other targeted end results.
  9. Compare Arvest rates and product features to other banks in the market area. Use data from Arvest Database Marketing to evaluate local bank's position in the market.
  10. Manage the purchasing, inventory, and distribution of premium/specialty items.
  11. Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity.


  • Cross-sell other services of the bank.
  • Support and uphold the Arvest Mission Statement.
  • Uphold the Arvest Code of Ethics and ensure that confidential information is safeguarded.
  • Maintain a high level of cooperation and rapport with all associates in order to ensure accurate and efficient operations and service.
  • Formulate and communicate new ideas and suggestions that will improve profitability and efficiency for the bank's overall operation.
  • Foster and promote the proper bank image at all times.
  • Maintain involvement in community affairs to foster and promote the proper bank image at all times.


May directly supervise Marketing Specialist(s) and/or Assistant(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.  Ensure direct reports have completed required compliance training and are adhering to all internal procedures and controls as it relates to bank policy, laws, regulations and Arvest’s BSA/AML Program. Responsibilities include interviewing, hiring, appraising performance, rewarding, and disciplining associates.  The incumbent has the authority and the appropriate influence to make recommendations regarding hiring, firing, advancement, promotion, or any other change of status of other associates within the guidelines of the bank’s procedures and guidelines for such change of status events.  The incumbent provides training, planning, assigning, and directing work assignments and schedules; addressing complaints and resolving problems.

Position Requirements


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.


  • Associates degree in business, marketing, communications or related field of study or equivalent work experience required. BS/BA in Business, Marketing, Communications or related field preferred.
  • Three years’ experience in marketing, communications or related field with an assigned territory required.
  • Two years’ experience in at least two of the following areas required: marketing budgets, campaign planning, public relations and media relations, agency relationship management and/or media planning.
  • Strong knowledge of the basic regulatory consumer compliance as related to marketing and communications preferred.
  • Management experience preferred.
  • Arvest experience preferred.
  • Completion of graduate banking school, American Bankers Association School of Bank Marketing and Management or Certified Financial Marketing Professional (CFMP) designation through American Bankers Association Institute of Certified Bankers preferred.


  • Must possess the ability to develop advertising concepts, write effective copy, and serve as creative designer.
  • Must have effective written and oral communication skills and possess an above-average command of the English language, both verbally and in written form.
  • Must be able to arrive at work on time, work on site and have regular work attendance.
  • Must be able to work cooperatively with other co-workers regardless of personality, presence or communication style.
  • Must be able to provide cordial customer service regardless of customer personality, presence or communication style.
  • Must be able to perform several tasks at once.
  • Must be able to work in a stressful atmosphere.
  • Must be able to rotate job tasks.
  • Must be able to greet others cordially.
  • Must be able to coordinate multiple and changing priorities.
  • Must be able to verbally communicate with all other associates.
  • Must be able to operate telephone, copier and FAX machines.
  • Must be able to move from department to department or local bank to local bank to attend meetings.
  • Must be able to operate personal computer keyboard in order to create reports, schedules and other appropriate documentation.


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to sit and talk or hear. The associate is occasionally required to stand; walk; use hands to finger, handle, or feel objects, and reach with hands and arms.

The associate may occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close, color, and distance vision and the ability to adjust focus.

The incumbent must be able to travel frequently by themselves within the US, including overnight, and via automobile and air.


The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

About the Organization Arvest Bank is a provider of financial services, our #1 focus is our customers. We are people helping people find financial solutions for life. That is our culture - that is who we are as an organization.

As an employer, our #1 focus is our associates. We offer competitive compensation, comprehensive benefits and an engaging work environment driven by the desire to serve our customers and communities.

With more than 230 locations in Arkansas, Oklahoma, Missouri and Kansas, we offer a variety of jobs. Whether you are looking for full-time or part-time employment, Arvest has the opportunity for you!

Arvest is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, national origin, religion, disability status, protected veteran status or any other characteristic protected by law.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, sex, sexual orientation, gender identity, pregnancy, age, national origin, disability, veteran status, or any other basis, which now or in the future may be specified by law.  

This position is currently not accepting applications.

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