Why Nutranext:
Nutranext™ is a subsidiary of The Clorox Company. Brands includes nutritional supplement industry leaders Rainbow Light®, Natural Vitality®, NeoCell®, Stop Aging Now®, Champion Performance®, True Health®, Blessed Herbs® and Sedona Labs®. Nutranext's headquarters are in Sunrise, Florida.
At Nutranext our purpose is to make lives healthier. We are committed to investing in our employees' physical, emotional, mental and spiritual wellbeing. The symbolism is in our name and products. We provide opportunities and incentives to encourage learning; we create high quality products to enhance and promote a healthy life style and ongoing wellness; we offer excellent employee benefits to ensure that our employees take pride in where they work; we design working environments that are safe, comfortable, and appealing to work in; and lastly, we are built on a culture that encourages healthy communities, sustainability and environmental longevity. Come join our brands and grow with us!
About Nutranext DTC
Based in Bethesda with offices in New York and San Francisco, Nutranext DTC is the e-commerce division of Nutranext and has purview over their direct-to-consumer channels and brands. With Clorox's backing, Nutranext is moving fast like a startup, but with the support and stability of a leading CPG powerhouse. Beyond Nutranext, the DTC group also acts as a center of excellence with the larger, Fortune 500 organization to evangelize best practices in support of other established retail brands in expanding direct to consumer.
Associate Marketing Manager, Social
The Associate Marketing Manager for Social will be responsible for scaling our paid social initiatives against revenue and CAC targets. You will play a critical role in the launch of new brands within the ecommerce space to provide science-backed solutions to a wide audience by shaping the customer acquisition strategy and bringing the brand to life through paid social campaigns. This role is much broader than running Facebook/Instagram campaigns - you will be tasked with developing our strategy and informing others of the latest social best practices. This is a unique chance for someone who loves to act as entrepreneur over their functional area to help us build a new transformational brand from the ground up in the rapidly growing wellness industry.
The ideal candidate must be data driven, results-oriented, and both a self-starter and team player who possesses a passion for driving growth through cross-channel media campaigns and continuous testing. You love to explore marketing analytics, traffic trends, customer behavior. You speak in the language of CAC, LTV, ROAS on a daily basis. You are passionate about the user experience while hyper-focused on performance marketing that delivers revenue. You ask critical questions, consistently seeking to find creative solutions to marketing challenges. Ideally, this person will have a passion for health and wellness and embodies our vision of making lives healthier.
Key Responsibilities
- Run in-house paid social programs across platforms and products to scale quickly and efficiently against ambitious revenue targets. Build and manage campaigns end to end, from trafficking to bid optimizations to reporting.
- Own metrics and KPIs for the full conversion funnel on social with ability to quickly diagnose performance fluctuations.
- Analyze campaign performance data and implement optimizations that increase scale and ROAS efficiency
- Launch innovative paid social strategies and tactics to unlock new customer growth while simultaneously quickly stopping tests with low chance of success
- Embody our fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging, audiences.
- Provide a strategic point of view on creative formats, including best practices for different channels and tactics. Partner with our creative team to brief and develop creative concepts and assets
- Leverage data and consumer insights to inform campaign planning, audience targeting and media optimization
- Collaborate with the retention, content and creative teams to ensure consistent consumer experience that also generates results.
- Stay on top of the changing paid social ecosystem including advertising formats, channels and technologies to improve campaign performance
Qualifications
- Minimum 3-5 years of experience in consumer marketing, with at least one year in the e-commerce space
- Direct hands-on experience with Facebook Ads Manager and Pinterest managing budgets of $3 million+
- Demonstrated ability to analyze data from various reporting models in order to draw insights and steer optimizations and testing
- Self-motivated and strategic thinker with a bias towards action while also being a strong team player
- Experience with web analytics, Google Analytics preferred
- Excellent verbal, written, and presentation skills
- Flexibility and agility to adapt to changing and evolving business objectives
- Demonstrated ability to learn quickly, iterate based on data, and work efficiently in a fast paced environment
- Strong sense of urgency, attention to detail and ability to meet deadlines
- Strong collaborator-ability to work across multiple teams and personalities to drive towards common goal
- Excellent data analysis skills: Advanced experience with Microsoft Excel and pivot tables, proficiency with SQL or another programming language nice to have
- Experience with A/B testing and optimization platforms
Contact Information:
For more information please visit our career page at www.nutranext.net
Nutranext formerly Nature's Products Inc. is an Equal Opportunity Employer
We are proud to share that we have been the recipient of the following awards for Wellness:
• Healthiest Employer of South Florida Nominee 2014 (Med Company)
• Healthiest Employer of South Florida Winner 2015 (Med Company)
• Healthiest Employer of South Florida Winner 2016 (Med Company)
• Healthiest Employer of Bay Area Winner 2016 (Small Company)
• Healthiest Employer of The Valley in Arizona (Small Company)
• American Heart Association Gold Fit Friendly Award 2015
• American Heart Association Platinum Fit Friendly 2016
• American Heart Association Innovative Work Place 2016
• Worksite Wellness Award 2015 for Miami Dade Consortium (Med Company)
• Worksite Wellness Award 2017 for Miami Dade Consortium (Med Company)
• Best Health & Wellness Program 2017 - Excellence in HR Awards (Miami Chamber of Commerce)
|
Click here for technical assistance.
