Share Email Opening
Title

Director of Digital Marketing Programs 

Description

POSITION SUMMARY: BASIC FUNCTION

The Director of Digital Programs Marketing will be responsible for developing and delivering marketing programs that develop new contact opportunities and deliver marketing qualified leads to the sales organization. This role will lead efforts for the company across the Americas in leveraging digital channels and tools to develop and deliver ongoing programs that identify new companies and contacts and drive engagement opportunities. This role will also develop and manage the marketing technology stack for the company, and develop a plan to deploy best-in-class marketing tools to support online and offline marketing efforts across the company. In addition, as a member of the marketing leadership team, this person will manage his/her budget and future staff to develop RagingWire's lead generation campaigns and ongoing technology development and management.

ESSENTIAL DUTIES & RESPONSIBILITIES

Develop and drive the digital marketing strategy for all segments of our business

Responsibility for customer acquisition across mix of digital marketing channels, including paid search, SEO, display advertising, paid social, sponsored content, programmatic media, and 3rd party publishers

Develop and implement a marketing technology stack to deliver more opportunities to sales and drive ongoing contact engagement

Create, direct and track the ROI of the various marketing and lead generation initiatives, with the objective of creating a continuous and consistent flow of leads.

Deliver customer acquisition and return on marketing investments targets on a monthly, quarterly, and annual basis

Lead daily, weekly, quarterly reporting on customer acquisition activities, including building set of tools and reports for automated reporting

Play a strong and active role on the marketing team contributing to all aspects of marketing strategy and execution.

Participate in corporate and cross-functional activities leveraging your marketing expertise and capabilities.

KNOWLEDGE, SKILLS & ABILITIES

Significant marketing experience (10+ years), including prior experience successfully positioning product and companies and adjusting technical offerings for both technical and business audiences.

Experience in building strategy for optimizing Search, Programmatic Display, and Paid Social integrated marketing campaigns to achieve target ROI

Develop customer insights, track industry activity and follow market segment trends closely to anticipate threats and opportunities

Experience within the new go-to-market and lead generation models

Prior record of success in the construction of highly effective marketing, communications, PR infrastructure that clearly communicated corporate messages to a target audience

Experience with marketing automation tools (Marketo, Eloqua, Pardot) and Salesforce.com

Highly collaborative and able to work in a team environment

TRAITS OF A SUCCESSFUL CANDIDATE

Must have ability to work in a highly dynamic environment, and navigate continually evolving priorities and needs of the business

Candidate should be highly self-motivated, with ability to identify problems and develop solutions with minimal guidance and direction

This candidate will be the expert on all aspects of digital marketing - latest trends, tools, etc. for the company and work to educate the broader teams about developing new marketing trends; Develop strong external links within the eMarketing community to stay at the cutting edge

Strategic thinker with strong analytical and planning skills. Experience in facilitating significant growth of businesses

EDUCATION & EXPERIENCE

College degree or Masters in marketing, business, or equivalent.

Minimum 10+ years of experience in B2B marketing, with technology focus

Management experience leading customer acquisition teams

Experience working with and managing agencies

Management experience leading customer acquisition teams

Ability to multitask and meet deadlines in a fast paced environment without direction or oversight

Excellent communication and problem-solving skills

SPECIAL REQUIREMENTS

Must be available for travel and on-site in CA-HQ preferred

Must possess a current, valid state issued driver's license

Role will require significant travel to all RagingWire sites across the US

 
Position Requirements  
Shift Days  
Exempt/Non-Exempt  
Position Director of Digital Marketing Programs  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Hiring Manager(s)  
Location NTT Global Data Centers Americas, Inc., Sacramento  
About the Organization Global Data Centers is a division of NTT Ltd. and incorporates DPA, e-shelter, Gyron, Netmagic, NTT Indonesia Nexcenter, RagingWire and other NTT Communications group Data Center divisions. Our combined global platform is one of the largest in the world, with over 140 data centers spanning more than 20 countries and regions including North America, Europe, Africa and APAC. As a neutral operator, we offer access to multiple cloud providers, a large variety of Internet Exchanges and telecommunication network providers including our own IPv6 compliant, tier-one global IP network. Our clients benefit from tailored infrastructure and experience consistent best practices in design and operations across all of our highly reliable, scalable, and customizable data centers.







NTT Global Data Centers Americas, Inc. is an Equal Opportunity Employer and maintains a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, military or veteran status or any other basis protected by federal, state, or local law or ordinance or regulation.











All applicants for employment will be subject to pre-employment drug testing, a criminal background check and education/employment verification. Additionally, some positions require a review of driving records, credit checks, and/or successful completion of the federal governments 'Public Trust' background screening.











 
EOE Statement NTT Global Data Centers Americas, Inc. is an Equal Opportunity Employer and maintains a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, ancestry, physical or mental disability, medical condition, genetic information and characteristics, marital status and registered domestic partner status, age, sexual orientation, military or veteran status or any other basis protected by federal, state, or local law or ordinance or regulation.  

This position is currently not accepting applications.

To search for an open position, please go to http://RagingWire.appone.com




 


 
Click here for technical assistance.