Purpose of Classification:
The purpose of this classification is to produce and release information about the programs and activities of the City, including marketing and promotions, media management, and assisting with special events. This classification provides lead direction to other department staff and provide crisis communications as needed.
Essential Functions:
The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
Leads and coordinates daily work activities of assigned co-workers; confers with supervisor to obtain direction regarding work assignments and priorities; organizes tasks in order to complete assigned work; monitors status of work in progress and inspects completed work; confers with co-workers, assists with complex/problem situations, and provides technical expertise; assists with training and instructing co-workers regarding operational procedures and proper use of equipment; assists with supervision of co-workers by reporting employee problems and providing input on disciplinary action and employee performance evaluations.
Writes and coordinates the publication and distribution of marketing and promotional materials, including newspaper articles and advertisements, press releases, brochures, fliers, newsletters, etc.; consults with City departments regarding program goals and to gather information; consults with Graphic Artists regarding artwork, design and layout; edits drafts and approves final designs; posts and submits materials to City website and media outlets.
Receives and responds to media inquiries and questions; consults with City staff and management to provide appropriate response to media inquiries; provides and/or coordinates interviews as needed; assists in managing essential and time-critical communications; keeps City staff and management apprised of all media interactions.
Assists with coordinating special events and activities: creates and implements communications plan for event; designs, produces and publishes publicity materials and articles; assists with event activities such as set-up and break-down as needed.
Reports outcomes of news coverage: monitors and reviews print and broadcast media coverage regarding City activities and services; compiles statistics, program data and other information; prepares and submits report.
Takes photographs for use in press releases and newsletters: attends events and activities; chooses and edits photos; maintains photo database.
Provides crisis communications: meets with and consults with City staff and management to formulate response to crisis; determines issues to be addressed and formulates responses; provides regular updates to critical staff; manages and coordinates media interviews and press conferences; monitors the effect of response efforts and media coverage on public opinion and sentiment; prepares related reports and updates for Mayor and City Council and staff.
Processes a variety of documentation associated with department/division operations, within designated timeframes and per established procedures: receives and reviews various documentation, including press releases, brochures, fliers, and proclamations; reviews, completes, processes, forwards or retains as appropriate; prepares or completes various forms, reports, correspondence, and other documentation, including media outcomes report, press releases, brochures, media announcements and advisories, and articles; compiles data for further processing or for use in preparation of department reports; and maintains computerized and/or hardcopy records.
Operates or uses various equipment and supplies in order to complete work assignments: operates and maintains a digital camera or other equipment; operates a personal computer to enter, retrieve, review or modify data, utilizing word processing, spreadsheet, desktop publishing, Internet, e-mail, or other software; and operates general office or other equipment as necessary to complete essential functions.
Communicates with City officials and department heads, supervisor, other employees, the media, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.
Additional Functions:
Performs other related duties as required.
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