Why Nutranext
Nutranext™ is a subsidiary of the Clorox company. Brands includes nutritional supplement industry leaders Rainbow Light®, Natural Vitality®, NeoCell®, Stop Aging Now®, Champion Performance®, True Health®, Blessed Herbs® and Sedona Labs®. With our headquarters in Sunrise, Florida, our Global Innovation Center in Santa Cruz, California, and locations in Arizona, Maryland, Southern California and Texas, Nutranext provides opportunities for career growth and personal development.
At Nutranext our purpose is to make lives healthier. We are committed to investing in our employees' physical, emotional, mental and spiritual wellbeing. The symbolism is in our name and products. We provide opportunities and incentives to encourage learning; we create high quality products to enhance and promote a healthy life style and ongoing wellness; we offer excellent employee benefits to ensure that our employees take pride in where they work;; we design working environments that are safe, comfortable, and appealing to work in; and lastly, we are built on a culture that encourages healthy communities, sustainability and environmental longevity. Come join our brands and grow with us!
The Role
As the Director of Integrated Communications, you will be responsible for the vision and execution of PR and Communications for the company's brand and product narratives. This is a unique opportunity to help a mission-based, high growth start-up - within a larger, Fortune 500 organization - build a transformational brand in a health & wellness category filled with snake oil and false promises.
This person has to have the right balance of strategic thinking and ability to execute; we need a thinker and do-er. The ideal candidate loves establishing the narrative; developing the story; pitching it to media and seeing the story through); and then telling that same story across various earned channels (in conjunction with other relevant internal teams).
What You'll Do
- Develop creative and results-driven communication initiatives from ideation through to execution, ultimately driving brand awareness, maximizing media exposure, and showcasing our brands as an efficacious thought-leader across multiple sectors
- Pitch. We need someone who still enjoys speaking to key beat writers; identifying new potential targets; and looking for stories to either weave us/our products into or create a story from scratch, to pitch to the right contact. As much as strategic comms is essential to this role, so is being able to get in the weeds and pitch
- Focus on online media, with backlinks in mind, to drive conversions on our various platforms (after all, we are an e-commerce company); an understanding of PR's impact on SEO is critical
- Serve as company press contact and build key relationships with media and industry leaders/analyzers and drive programming/events in support of those relationships
- Partner with other key internal stakeholders (e.g., Marketing; R&D; Product, etc.) to further develop the brand positioning by creating messaging that captures the vision, voice and tone of our brand in all channels
- With the head of growth, own any and all influencer engagement programs
- Proactively develop a crisis management strategy
- Identify high profile speaking engagements for relevant executives, particularly our executive leadership team, that will enhance our reputation as a thought-leader across many verticals and help support talent acquisition goals
- When applicable, manage PR agency/freelancer relationship(s) and hold agency and team accountable for hitting communication/business objectives
- Build relationships with counterparts within Clorox to access resources and share opportunities
What You'll Need
- Successful prior experience in developing and implementing PR/comms strategies with finite resources
- Executive presence and the ability to advocate for your ideas and back them up with data and sound reasoning to effectively influence across the organization
- Understanding of the value of PR on SEO
- Proven track record to build relationships with journalists quickly, across various verticals
- Entrepreneurial spirit that is proactive and scrappy that is effective working both independently and collaboratively
- Enthusiasm for health & wellness
- Strong writing/editing skills
- 8-10 years of relevant PR experience in-house/agency; ideally within direct to consumer tech, food, or health & wellness spaces
- BA required or equivalent experience
Contact Information: For more information please visit our career page at www.nutranext.net
Nutranext formerly Nature's Products Inc. is an Equal Opportunity Employer
We are proud to share that we have been the recipient of the following awards for Wellness:
- Healthiest Employer of South Florida Nominee 2014 (Med Company)
- Healthiest Employer of South Florida Winner 2015 (Med Company)
- Healthiest Employer of South Florida Winner 2016 (Med Company)
- Healthiest Employer of Bay Area Winner 2016 (Small Company)
- Healthiest Employer of The Valley in Arizona (Small Company)
- American Heart Association Gold Fit Friendly Award 2015
- American Heart Association Platinum Fit Friendly 2016
- American Heart Association Innovative Work Place 2016
- Worksite Wellness Award 2015 for Miami Dade Consortium (Med Company)
- Worksite Wellness Award 2017 for Miami Dade Consortium (Med Company)
- Best Health & Wellness Program 2017 - Excellence in HR Awards (Miami Chamber of Commerce)
|
Click here for technical assistance.
