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Title

Marketing Associate 

About the Organization Since 1986 LERETA's nationwide team of real estate tax and flood professionals has provided the mortgage and insurance industries the fastest, most accurate and complete access to property tax and flood information across the nation. With 5.8 million tax loans and over 12 million flood loans under service, LERETA is an industry leader committed to service excellence and providing cost-effective solutions to customers.  
Open Date 7/24/2019  
Position Marketing Associate  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  
Category Tax&Flood  
Location Covina  
Req Number TAX-19-00217  
Description

Summary Objective

The Marketing Associate assists in planning and implementing LERETA's marketing and advertising activities to increase brand awareness, drive sales, and ultimately generate new business leads. In addition, the role assists in the achievement of the company's business goals through building strong marketing campaigns.

Essential Functions

Sales Support:

  • Manages daily administrative tasks to ensure the Marketing department runs smoothly
  • Conducts market research to identify new opportunities
  • Gathers and analyzes consumer behavior data (e.g. web traffic and rankings)
  • Creates reports on marketing and sales metrics, like conversion rates
  • Organizes promotional events
  • Coordinates with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
  • Keeps organized records of marketing metrics and results of past campaigns
  • Prepares regular sales forecasting reports
  • Supports sales prospect presentations by creating PowerPoint decks and other marketing materials to demonstrate product capabilities.
  • Prepares marketing materials and literature by collaborating on content and graphics as well as proofing and design.
  • Collaborates on new campaigns and strategies to increase market exposure and new business.
  • Assists with website, social media and email marketing development.
  • Provides support for marketing events and exhibitions as required.
  • Assists with managing the marketing budget to align projects and activities to meet budget allocations.
  • Updates the CRM (Salesforce.com & Pardot) system on a regular basis including adding and updating leads.

Core Competencies

  • Proven work experience as a Marketing Associate, Marketing Assistant or similar role
  • Knowledge of marketing digital tools and techniques
  • Experience with SEO/SEM campaigns
  • Solid computer skills, including MS Excel,
  • Excellent communication and presentation skills
  • Strong analytical skills with a goal-oriented attitude
  • Strong writing skills and the ability to communicate complex ideas
  • Strong organizational skills and the ability to handle multiple deadlines.
  • Intense attention to detail with accuracy and consistency
  • Computer proficient with Photoshop/Illustrator, Microsoft Office (specific focus in Excel) Adobe web analytics and Google AdWords
  • Experience with CRM/lead tracking software a plus
  • Ability to utilize social media to reach a large audience via the web
  • Ability to understand the full marketing mix familiarity with ways to analyze market research and customers' behavior
  • Ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics

 
Position Requirements
  • Minimum 4 years experience or Associate’s Degree in Business, Marketing or Communications

Preferred

  • Bachelor’s degree in marketing, communications or business

 
EOE Statement We are an Equal Employment/ Affirmative Action Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

Apply Now



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