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Title

Director, Digital Marketing 

Description

Summary:

Reporting to the Managing Director, Marketing and Communications, the Director, Digital Marketing will be responsible for the development and execution of the Academy’s digital marketing strategy and will contribute to the Academy’s organizational strategic operations. The Director will execute a global consumer engagement plan, directly managing online activities that promote, enhance, and protect the organization’s brand reputation and strategic goals. You will be responsible for the Academy’s digital marketing products and services including: websites, apps, social media platforms, email campaigns and other online communications. In particular, you will be responsible for achieving the Academy’s goal of connecting filmmakers with fans.

Responsibilities:

  • Develop and implement a strategic fan engagement plan across digital platforms and products to advance the Academy’s brand identity, broaden awareness of its programs and priorities, and increase the visibility of its programs across key audiences.
  • Develop all elements of the Academy’s social strategy, designing and driving the Academy’s worldwide social content and tactics including paid media.
  • Manage campaign results and analytics.
  • Oversee development of website and new media projects including apps; manage relationships with associated vendors and partners.
  • Serve as digital marketing expert, both internally and externally as a representative of the Academy.
 
Position Requirements
  • Minimum of 10-12 years senior leadership experience in interactive/online, digital advertising, emails campaigns, and key social media platforms (including, but not limited to, Instagram, Facebook, Twitter, YouTube, Medium and Snapchat, etc.).
  • Creative thinking and ability to strategize in the field of emerging media.
  • Knowledge and understanding of social media tools and techniques, new technologies, search, trends, and the latest in marketing innovation.
  • Experience in integrating content into multiple online distribution channels.
  • Excellent verbal and written communication skills, especially interpersonal communication with a diverse range of people and talent.
  • Must be highly detail oriented and organized with the ability to manage multiple priorities and demanding timeframes.
 
Full-Time/Part-Time Full-Time  
Education  
Position Director of Digital Marketing  
Exempt/Non-Exempt Exempt  
Open Date 7/13/2019  
Location Beverly Hills  
About the Organization The Academy is the world's preeminent movie related organization, comprised of 8,000+ accomplished men and women working in cinema. We recognize and uphold excellence in the motion picture arts and sciences, inspire imagination, and connect the world through the medium of motion pictures.





 
EOE Statement The Academy is committed to equal opportunity in employment and to creating, managing and valuing diversity in its workforce. Maintaining a diverse workforce is vital to the Academy. Accordingly, the Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. And, to help foster diversity, the Academy utilizes programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy’s commitment to diversity.  

This position is currently accepting applications.

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