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Title

Digital Media Manager, Academy Museum  

Description

The Academy Museum of Motion Pictures is looking for a talented and entrepreneurial digital media manager to create and maintain a strong online presence for our Museum. The role is to implement digital marketing strategies through web, social and email. The Manager, Digital Media will develop original content and suggest creative ways to attract visitors and promote the Museum. Goals will be to increase web traffic, social media growth, app usage, and customer engagement metrics aligned with broader marketing strategies.

JOB FUNCTIONS:

  • Research audience preferences and discover current trends
  • Develop digital communications calendar
  • Create engaging text, image and video content that is distributed through social media, web, and email
  • Develop and communicate a comprehensive digital media strategy for the Museum
  • Oversee the production and editing of video content for social media and web
  • Work with cross-departmental teams to advise on social media partnerships and promotions
  • Create multi-channel campaigns for specific events, programs and promotions in partnership with various Museum departments
  • Design posts/emails to sustain readers’ curiosity and create buzz around new events/exhibits
  • Measure web traffic and monitor SEO
  • Work with outside media agencies to advise on paid social content, keywords, and digital ad placements
  • Stay up-to-date with changes in all social platforms and digital marketing trends ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers, source and acquire permission to re-share user-generated content, and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting and email schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Develop and maintain distinct tone and voice for all channels of digital communication including social media, email, and web
  • Work with all departments to facilitate generation of content for the website and social media, and review all content to ensure consistency of digital tone/voice
  • Report on social media growth, web traffic, and email marketing results
  • Assist to develop and enforce a Museum-wide social media policy for staff, as well as codes of conduct for public users of all Academy Museum online communications channels
 
Position Requirements
  • A bachelor’s degree in Marketing or related field
  • Minimum of 4 years of experience in social media, marketing, web and digital, or related fields
  • The ability to work variable hours based on the Museum’s schedule of events and activities outside standard business hours is required
  • Demonstrated understanding of marketing strategies and developing guidelines
  • Experience writing promotional, programing and ad copy
  • Deep understanding of the entire digital presence via Google Analytics, Facebook analytics, Marketing Cloud and other platforms
  • Familiarity with web design and CMS

Nice to Have’s:

  • Appreciation of film and movies as an art form
  • Ability to thrive in a non-linear and fast paced environment as policies and procedures are developed
  • Sense of humor
  • Understanding of the arts in general and the Los Angeles arts community in particular
  • Bilingual (English and Spanish) is preferred
 
Full-Time/Part-Time Full-Time  
Education  
Position Digital Media Manager  
Exempt/Non-Exempt Exempt  
Open Date 6/28/2019  
Location Los Angeles  
About the Organization The Academy is the world's preeminent movie related organization, comprised of 8,000+ accomplished men and women working in cinema. We recognize and uphold excellence in the motion picture arts and sciences, inspire imagination, and connect the world through the medium of motion pictures.





 
EOE Statement The Academy is committed to equal opportunity in employment and to creating, managing and valuing diversity in its workforce. Maintaining a diverse workforce is vital to the Academy. Accordingly, the Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. And, to help foster diversity, the Academy utilizes programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy’s commitment to diversity.  

This position is currently not accepting applications.

To search for an open position, please go to http://oscars.appone.com



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