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Title

Digital Media Manager, Academy Museum  

Description

The Academy Museum of Motion Pictures is looking for a talented and entrepreneurial digital media manager to create and maintain a strong online presence for our Museum. The role is to implement digital marketing strategies through web, social and email. The Manager, Digital Media will develop original content and suggest creative ways to attract visitors and promote the Museum. Goals will be to increase web traffic, social media growth, app usage, and customer engagement metrics aligned with broader marketing strategies.

JOB FUNCTIONS:

  • Research audience preferences and discover current trends
  • Develop digital communications calendar
  • Create engaging text, image and video content that is distributed through social media, web, and email
  • Develop and communicate a comprehensive digital media strategy for the Museum
  • Oversee the production and editing of video content for social media and web
  • Work with cross-departmental teams to advise on social media partnerships and promotions
  • Create multi-channel campaigns for specific events, programs and promotions in partnership with various Museum departments
  • Design posts/emails to sustain readers’ curiosity and create buzz around new events/exhibits
  • Measure web traffic and monitor SEO
  • Work with outside media agencies to advise on paid social content, keywords, and digital ad placements
  • Stay up-to-date with changes in all social platforms and digital marketing trends ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers, source and acquire permission to re-share user-generated content, and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting and email schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Develop and maintain distinct tone and voice for all channels of digital communication including social media, email, and web
  • Work with all departments to facilitate generation of content for the website and social media, and review all content to ensure consistency of digital tone/voice
  • Report on social media growth, web traffic, and email marketing results
  • Assist to develop and enforce a Museum-wide social media policy for staff, as well as codes of conduct for public users of all Academy Museum online communications channels
 
Position Requirements
  • A bachelor’s degree in Marketing or related field
  • Minimum of 4 years of experience in social media, marketing, web and digital, or related fields
  • The ability to work variable hours based on the Museum’s schedule of events and activities outside standard business hours is required
  • Demonstrated understanding of marketing strategies and developing guidelines
  • Experience writing promotional, programing and ad copy
  • Deep understanding of the entire digital presence via Google Analytics, Facebook analytics, Marketing Cloud and other platforms
  • Familiarity with web design and CMS

Nice to Have’s:

  • Appreciation of film and movies as an art form
  • Ability to thrive in a non-linear and fast paced environment as policies and procedures are developed
  • Sense of humor
  • Understanding of the arts in general and the Los Angeles arts community in particular
  • Bilingual (English and Spanish) is preferred
 
Full-Time/Part-Time Full-Time  
Education  
Position Digital Media Manager  
Exempt/Non-Exempt Exempt  
Open Date 6/28/2019  
Location Los Angeles  
About the Organization The Academy Museum of Motion Pictures will be the world's premier institution dedicated to the art and science of movies. Located at Wilshire and Fairfax in Los Angeles, the Museum will be simultaneously immersive, experimental, educational, and entertaining. More than a museum, this dynamic film center will offer unparalleled experiences and insights into movies and moviemaking.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws , including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.  
EOE Statement

The Academy Museum is committed to equal opportunity in employment and to creating, managing and valuing diversity in its workforce. Maintaining a diverse workforce is vital to the Academy Museum.
Accordingly, the Academy Museum enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. And, to help foster diversity, the Academy Museum utilizes programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy Museum is required to follow this policy and to preserve the Academy Museum's commitment to diversity.
 

This position is currently accepting applications.

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