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Title

Product Marketing Manager 

About the Organization kaléo is a new type of pharmaceutical company, dedicated to building innovative solutions for serious and life-threatening medical conditions.  
Description

Working closely with the Director of Marketing to align on strategy and execution, this role will focus on developing marketing strategy, pulling through brand positioning, and nuancing brand campaign for unique market segments that will expand the brand's reach.

Essential Functions/Principal Duties and Responsibilities

  • Develop and execute marketing tactics for new/unique customer segments.
  • Manage and support marketing programs for strategic accounts, direct purchasers, and distributors.
  • Support marketing needs to execute corporate strategy with PBMs and Payor groups.
  • Lead social media and digital marketing efforts.
  • Execute the marketing strategy and campaign consistently through each marketing channel.
  • Research new market segments and propose go-to-market strategy.
  • Oversee market research insights.
  • Collaborate with Corporate Communications on brand strategy and pull-through.
  • Lead cross-functional internal and external collaboration to execute marketing initiatives.
  • Establish working timelines to execute initiatives within deadlines; facilitate internal business decision-making within timelines. Ensure project timelines are met.
  • Initiate, lead, and drive marketing work projects/tactics/resources, including direction and day-to-day management of agencies of record and additional vendors as needed.
  • Maintain and refine existing, and lead the development of new personal, non-personal, digital, and print tactics (HCP, patient or B2B directed).
  • Attend review committee meetings to represent new and existing resources, and effectively manage annual renewals/expirations.
  • Manage SOWs, POs, and marketing budget/monthly accruals to a high degree of accuracy.
  • Work closely with sales counterparts in order to adapt strategies, tools, training gaps and messages to drive success of the brand(s).
  • Overnight travel is required (up to 25%).
 
Open Date 4/24/2019  
Position Requirements

Educational, Certification or Experience Requirements

  • Bachelor’s degree.
  • A minimum of 3-5 years’ experience in marketing.
  • A proven track record managing large marketing initiatives.
  • Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including the Medical, Legal, and Regulatory review processes.
  • Experience managing vendors and holding them accountable to timelines and project cost estimates and deliverables.
  • Experience presenting on behalf of the brand with outside vendors, customers or business partners.
  • High level of proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Competency Requirements

  • Flexible and able to adapt to changing priorities.
  • Ability to effectively communicate and collaborate across functions.
  • Track record of applying strong analytical skills – including commercial, financial acumen and budget management; can make informed recommendations for decisions based on various inputs.
  • Willingness to proactively identify issues and opportunities in the business and make the appropriate recommendations, and/or take the appropriate action, to get things done.
  • Demonstrated ability to work independently in a fast-paced, innovative, and performance-driven environment.

Other Preferred Experience or Qualifications

  • 3-5 years’ experience managing marketing campaigns in the pharmaceutical/biotech industry.
 
Exempt/Non-Exempt Exempt  
Full-Time/Part-Time Full-Time  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  
Location Corporate  

This position is currently not accepting applications.

To search for an open position, please go to http://KaleoPharma.appone.com



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