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Events Marketing Manager 

Number of Openings 1  

Who We Are:

PFL develops state of the art, cloud-based Sales & Marketing Automation Software. Our platform aims to help marketing & sales teams design and automate the delivery process for personalized direct mail.

Our software is positioned to integrate into marketing and sales automation platforms such as Marketo, Oracle Marketing Cloud, Salesforce Marketing Cloud, and Salesforce CRM. We enable our customers to better optimize their Marketing Automation and CRM platforms to include high impact direct and dimensional mail, cutting through the digital clutter to improve sales and marketing effectiveness.

What You Will Do:

You will manage sponsored trade shows, regional events, and company events for our fast-growing company. You will also understand how to manage the relationship between Sales and Marketing, acting as the liaison between the field and the other departments within the company. Finally, in this role you are laser-focused on driving demand through activities executed in the field in collaboration with the sales team, optimizing these programs over time, and delivering measurable ROI. In addition, you will:

  • Work with Marketing Management to develop goals and to implement an integrated overall marketing plan in support of these objectives.
  • Take full ownership of events and field marketing, including overall project management and execution, goal setting, identifying partners/vendors, content development, communications, analysis, and reporting.
  • Manage coordinators, contractors, and 3rd party vendors to assist with campaign execution
  • Plan and strategize all aspects of large events, regional events and sponsored trade shows productively and efficiently, utilizing industry best practices for event marketing.
  • Work with Marketing Operations to develop effective campaign reporting that feeds other organizational reports and the funnel paradigm.
  • Track, analyze and optimize campaigns, tactics, and vendors.

You should have:

  • At least 3 years of marketing events, campaigns or related experience
  • Ability to handle a high volume of work with excellent accuracy, attention to detail and process adherence
  • Familiarity with or Marketo
  • Strong project management and communication skills
  • Strategically-minded: the ability to tie results to initiatives
  • BA or BS
Category Sales and Marketing  
Full-Time/Part-Time Full-Time  
EOE Statement is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, national origin, ancestry, gender, gender identity, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by law. complies with the law regarding reasonable accommodation for handicapped and disabled employees. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discriminations.  

This position is currently not accepting applications.

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