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Title

Senior Marketing Campaign Specialist 

Description

POSITION SUMMARY

RagingWire Data Centers (an NTT Communications company) is looking for a talented and innovative Senior Marketing Campaign Specialist to join the team. Primary objective for this position is to create programs and campaigns that generate leads, nurture prospects, and create awareness using integrated marketing and communication channels. This role requires hands on B2B marketing experience in demand generation targeting decision makers at large enterprises via account based marketing (ABM), search engine marketing (PPC and SEO), online advertising, and email nurturing. In addition, requires a very strong understanding of marketing automation platforms (particularly Marketo, Eloqua and Salesforce), data management, lead management, and analytics. The Senior Marketing Campaign Specialist will focus on both inbound and outbound campaigns and owns the complete lead lifecycle process - from initial acquisition to qualification, sales enablement and tracking through the pipeline.

This position will be a key part of the Marketing Team collaborating with a Graphics Designer, Content and Media Manager, and Field Marketing Specialists. In addition this role must work effectively across the company including Sales, Product Marketing, Sales Engineering, and executive management as well as external vendors/service providers.

ESSENTIAL DUTIES & RESPONSIBILITIES

Manages the full lifecycle of Account Based Marketing (ABM) programs by identifying, analyzing and engaging new opportunities. Improves the campaign effectiveness and sales engagement by uncovering and using tactics and tools available in the marketplace for ABM and data management.

Works hand-in-hand with the sales team to develop multi-touch campaign strategies and lead nurturing campaigns.

Manages and optimizes RagingWire's search engine marketing programs, display advertising and social media campaigns for better leads and ROI.

Collaborates with sales and marketing management to identify and implement processes to increase sales opportunities and sales cycle efficiencies.

Serves as marketing lead in managing, measuring, tracking and reporting on metrics to evaluate campaign effectiveness, lead quality and ROI.

Explores and identifies next generation tools and systems to boost lead generation with out-of-the-box thinking and attitude.

Contributes to development of marketing strategies, budgets and training.

Regular, predictable attendance is essential for satisfactory performance.

KNOWLEDGE, SKILLS & ABILITIES

Extensive knowledge of Marketo, Salesforce.com. Knowledge of Eloqua is a plus.

Solid hands-on experience and knowledge of Account Based Marketing (ABM) methodologies, tools, and program execution is very critical.

Highly motivated, collaborative, deliverables-driven and self-starting individual with the ability to work both independently and in a team environment.

Thorough knowledge of online marketing (PPC, SEO, display and social advertising).

Proficiency with MS Excel and data management.

Ability to logically analyze and solve problems.

Excellent project management, interpersonal and communication skills.

Must be a technical marketer. Needs to be energized by the data center space.

Proficient with computers to include the utilization of Microsoft programs such as Word, Excel, Power Point and Outlook.

Able to work in a team environment.

Manages stress and/or fast-pace effectively.

Excellent communication and problem-solving skills.

EDUCATION & EXPERIENCE

Bachelor's degree required or equivalent work experience.

5 - 7 years of B2B marketing campaign management experience.

Must possess solid knowledge and hands on experience managing account based marketing, online advertising, email marketing and data management.

Requires knowledge and experience on how to segment the prospect/customer database and build persona based email campaign.

Must have strong knowledge of campaign integration with Marketo, Eloqua and SalesForce.com.

Familiarity with data center or critical facility environments strongly preferred.

PHYSICAL REQUIREMENTS

Primarily sitting with some walking, standing, and bending.

Able to hear and speak into a telephone.

Close visual work on a computer terminal.

Dexterity of hands and fingers to operate any required computer keyboard, mouse, and other technical instruments.

Able to lift and carry up to 20lbs.

WORK CONDITIONS

Standard office environment.

Extensive daily usage of workstation or computer.

SPECIAL REQUIREMENTS

Travel requirements approximately 10-15%.

Must possess a current, valid state-issued driver's license.

 
Position Requirements  
Shift Days  
Exempt/Non-Exempt  
Position Senior Marketing Campaign Specialist  
Number of Openings 1  
Exempt/Non-Exempt Exempt  
Hiring Manager(s)  
Location NTT Global Data Centers Americas, Inc., Ashburn  
About the Organization Global Data Centers is a division of NTT Ltd. and incorporates DPA, e-shelter, Gyron, Netmagic, NTT Indonesia Nexcenter, RagingWire and other NTT Communications group Data Center divisions. Our combined global platform is one of the largest in the world, with over 140 data centers spanning more than 20 countries and regions including North America, Europe, Africa and APAC. As a neutral operator, we offer access to multiple cloud providers, a large variety of Internet Exchanges and telecommunication network providers including our own IPv6 compliant, tier-one global IP network. Our clients benefit from tailored infrastructure and experience consistent best practices in design and operations across all of our highly reliable, scalable, and customizable data centers.







NTT Global Data Centers Americas, Inc. is an Equal Opportunity Employer and maintains a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, military or veteran status or any other basis protected by federal, state, or local law or ordinance or regulation.











All applicants for employment will be subject to pre-employment drug testing, a criminal background check and education/employment verification. Additionally, some positions require a review of driving records, credit checks, and/or successful completion of the federal governments 'Public Trust' background screening.











 
EOE Statement NTT Global Data Centers Americas, Inc. is an Equal Opportunity Employer and maintains a drug-free workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, national origin, ancestry, physical or mental disability, medical condition, genetic information and characteristics, marital status and registered domestic partner status, age, sexual orientation, military or veteran status or any other basis protected by federal, state, or local law or ordinance or regulation.  

This position is currently not accepting applications.

To search for an open position, please go to http://RagingWire.appone.com




 


 
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