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Marketing Automation Specialist  

Number of Openings 1  

About the Job

We’re looking for a Marketo expert with strong creative and analytical skills, solid business judgment, and proven experience in creating scalable processes. You’ll be leading and enabling multi-channel marketing campaigns and will collaborate with teams to design, development, and implementation of marketing automation system enhancements. You will ensure that all the campaign operations are running smoothly by extending support for campaign tracking, campaign reporting, and web analytics. And, you will ensure accurate execution of testing, analysis, optimization, cross-channel segmentation analysis and data integration over multiple platforms.


  • Set up campaigns in Marketo
  • Design reporting that accurately measure and report on results
  • Analyze PFL performance statistics to determine campaign success
  • Identify and recommend programmatic changes that continuously optimize results
  • Ensure that deliverables are produced on time and error free
  • Marketing optimization and forecasting
  • Evaluate the productivity and profitability of marketing campaigns and identify improvement opportunities

Your Skills and Experiences:

  • 4-year degree in marketing or related field
  • 3-5 years of experience in Marketo, Marketo Certification a strong plus
  • Strong analytical and technical skills Excellent oral and written communication skills including the ability to communicate directly and effectively
  • Solid understanding of email, webinar and digital engagement best practices
  • Detail oriented; ability to prioritize work flow and projects; able to work with deadlines
  • A pro-active problem solver with a positive, solution-focused attitude
  • Knowledge of Microsoft Office
  • Ability to work as a team member in a highly collaborative, fast-paced environment
  • Flexibility in a multi-faceted, ever-changing work environment

Please note: PFL requires all applicants to be eligible to work within the US and generally will not sponsor visas unless otherwise noted on the position description.

Category Sales and Marketing  
EOE Statement is an equal opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, national origin, ancestry, gender, gender identity, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by law. complies with the law regarding reasonable accommodation for handicapped and disabled employees. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discriminations.  

This position is currently not accepting applications.

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