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Title

Senior Marketing Manager 

About the Organization The Frank Lloyd Wright Foundation exists to preserve Taliesin and Taliesin West for future generations, and enrich society through an understanding of Frank Lloyd Wright's ideas, architecture, and design.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, genetic information, protected veteran or uniformed service member status or any other characteristic protected by law.  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  
Location Taliesin West  
Number of Openings 1  
Open Date 11/27/2018  
Description

Position Summary:

The Frank Lloyd Wright Foundation is seeking a creative and driven Senior Marketing Manager to create and implement creative and consistent marketing strategies and communications initiatives in support of the Foundation’s brand, including education, preservation, and public engagement programs at both Taliesin and Taliesin West. The Senior Marketing Manager will be the driving force in the development and execution of the Frank Lloyd Wright Quarterly magazine, social media, and other communication pieces for the Foundation. The position also works with the VP of Strategic Partnerships/CMO to support partnerships with other Frank Lloyd Wright sites and organizations, along with key events and organizations which support strategic initiatives and goals. The position requires strong writing and editing skills, and a familiarity with marketing analytics and art direction. Note: When applying for this position, please include cover letter, resume, and 3 writing samples.

Essential Functions:

  • Supports department with execution of marketing plans and advertising strategies that increase audience engagement and size.
  • Writes, curates, edits articles and content for Frank Lloyd Wright Quarterly magazine, the Foundation website and blog, social media posts, advertisements, collateral, and other communication efforts.
  • Tracks and evaluates analytics and other audience-specific data to help guide comprehensive and effective strategic marketing and communications plans that may include promotions, advertising, digital initiatives, social media, email, direct mail, and other collateral.
  • In conjunction with the Foundation’s outside PR firm, drafts compelling communications tailored for a range of internal and external audiences, and pitches stories to media as needed.
  • Drives interest in the Foundation, and in Frank Lloyd Wright, through comprehensive media relations including interviews, press engagements, estate access for press crews, etc.
  • Proactively suggests and works with team to execute creative ways to grow subscriber base, increase tour visitors, and communicate impact of Foundation by creating compelling content that demonstrates alignment with audience needs and interests.
  • Proactively builds upon a network of established local, regional, national and international media contacts to maintain and build press relationships and, in conjunction with the Foundation's outside PR firm, drives timely, effective, compelling communications tailored for a range of internal and external audiences.
  • Manages implementation of marketing budget, making strategic use of resources.
 
Position Requirements

Minimum Qualifications:

  • Bachelor’s degree in journalism, marketing, communications, or a closely related field from an accredited four-year college or university.
  • Minimum five years of experience in marketing, journalism, or related field; experience in a nonprofit setting preferred, but not required.
  • Outstanding writing, editing, research, and speaking skills with demonstrated experience in writing for a variety of media.
  • Demonstrated experience devising and implementing organization-wide communications/marketing plans and measurably elevating an organization's audience engagement.
  • Resourceful and effective at obtaining results with limited budgets and resources.
  • Familiarity with and affinity for the mission of the Frank Lloyd Wright Foundation.
  • Ability to assess or adopt organization’s “voice” quickly, accurately, and creatively.
  • Self-reliant, results-oriented, and proactive with ability to make decisions in a changing environment and to anticipate future needs.
  • Excellent judgment, collaboration, and creative problem-solving skills, including negotiation, conflict resolution, and management skills.
  • Proficiency in MS Office, e-mail, Internet, and a variety of social media; knowledge of Adobe Photoshop, InDesign, WordPress, and video editing software preferred.
  • Valid driver’s license.

Physical Demands and Work Environment: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job.

Physical Demands: While performing the essential functions of this job, the employee is regularly required to stand; walk; sit; use hands to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; and consistently talk or hear; and rarely taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.

Travel: While performing the duties of this job, the employee may be required to travel to Wisconsin and/or other locations on occasion.

 

This position is currently accepting applications.

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