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Digital Marketing Strategist  

Full-Time/Part-Time Full-Time  
Location Forum Communications Company  
City, State Fargo, ND  
Close Date 10/12/2018  

Forum Communications Company is hiring a full-time Digital Marketing Strategist who will be responsible for driving demand generation, revenue growth, and new member acquisition through digital marketing efforts, including paid media and email marketing campaigns. This individual must be strategic and tactical in identifying the needs of the business and translating those needs into successful digital campaigns. The ideal candidate is a highly motivated self-starter with the ability to problem solve and execute the direction given by leaders. Experience mapping engagement funnels and passion for data is a must. This position will help to determine strategy, execute campaigns and report on results.

Other responsibilities include:

  • Work with leaders to identify business goals and develop brand-specific digital marketing objectives, strategies, and goals. Execute campaigns that achieve those goals.
  • Map out audience engagement funnels and create marketing automation campaigns to generate and convert leads.
  • Work closely with circulation and marketing operations to segment audience lists and develop strategies for automation.
  • Develop, implement and deploy email newsletters and email marketing campaigns to highly targeted audiences to convert leads.
  • Develop and manage all digital acquisition channels, including PPC, social media, programmatic and more to increase membership awareness, drive demand and re-engage audiences.
  • Ensure all campaigns reflect the proper brand voice and style.
  • Keep up to date with the latest developments and trends in digital marketing.
  • Monitor day-to-day results for all marketing programs. Optimize campaigns in order to exceed daily/weekly/monthly goals.
  • Collect, synthesize and analyze campaign performance data and provide actionable insights that drive business results and growth opportunities. Create clear, executive-level reporting that provides clarity into the performance of online campaigns.
  • Continuously optimize ad spend to ensure a strong ROI. Achieve results within given budget.
  • Understand lifetime value principals and implement tactics that drive LTV increases.
  • Implement A/B and multivariate testing strategies to continuously gain knowledge on member engagement and improve ROI.
  • Ensure accuracy and optimization of creative, keyword selection, landing pages and bids.
  • Use key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns.
  • Utilize link tracking in all campaigns to tie conversions back to specific marketing efforts.

Position Requirements
  • Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field.
  • Email marketing/automation experience required.
  • Google AdWords Certification preferred.
  • At least 3+ years of direct, dedicated experience with marketing automation and email marketing tools.
  • Proven expertise in pay-per-click (PPC), conversion optimization, display, retargeting ads, and analytics to hit the ground running.
  • Advanced understanding and use of Google Webmaster Tools, Google Search Console, Google Analytics, Google Adwords, Google Tag Manager, and Google Optimize. Must possess the ability to extract useful insights that impact the business. Familiarity with third party platforms and experience w/ bid management tools is a plus.
  • Ability to stay on top of all the latest news and trends with an in-depth understanding of marketing automation, paid search campaign management and optimization practices.
  • Outstanding quantitative and analytical skills, with the ability to identify trends and insights through data analysis.
  • Proven history of being a strong decision maker with good problem solving skills.
  • Ability to multi-task in a fast-paced environment.
  • Ability to achieve goals within budget.
  • Basic HTML knowledge is a plus.
  • Ability to concisely and accurately communicate results, suggest next steps, and execute tactics.
  • Strong communication skills with experience in presenting findings to all levels of the organization.
  • Must possess a valid driver’s license and a driving record that is insurable by the company.
  • Must carry an acceptable level of vehicle insurance as required by the company.
About the Organization Forum Communications Company is a multimedia news company with locations across ND, SD, MN and WI. We have over 1,400 employees that work towards a common goal, delivering quality products and information to our clients and viewers. We publish both print and online versions of our newspapers. We develop websites and apps. We own and operate television and radio stations and offer agency services and sales solutions.

We pretty much do it all!  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

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