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Marketing Operations Manager 

Full-Time/Part-Time Full-Time  
Location Forum Communications Company  
City, State Fargo, ND  
Close Date 10/12/2018  

Forum Communications Company is hiring a full-time Marketing Operations Manager to join our growing Digital Marketing team. As a Marketing Operations Manager, you will be responsible for managing our marketing automation flows and CRM database. The ideal candidate will have a passion for audience development and segmentation and a demonstrated ability to set up advanced marketing automation flows with events, triggers and actions. The Marketing Operations Manager maintains and evaluates marketing technology infrastructure and works closely with cross-functional departments to ensure marketing and business processes are running smoothly.

Other responsibilities include:

  • Develop automated website offer workflows that include detailed audience segmentation, events, triggers, actions and offers.
  • Set rules for marketing offers in automation system and adjust requirements based on conversion activity.
  • Work with creative specialist and developers to deploy marketing campaign offers targeted at specific audience segments.
  • Perform split-testing of various campaigns to optimize conversions.
  • Build out segmented audience lists for email marketing campaigns and manage preference pages/settings for email subscribers.
  • Work with marketing acquisition specialist to hyper-personalized marketing messages with refined segmentation.
  • Develop a robust understanding of customer journeys, including the use of personas to personalize campaign tactics.
  • Maintain a solid understanding of digital marketing requirements and interdependencies.
  • Regularly analyze data and develop regular reports to produce actionable insights for digital marketing team.
  • Contribute to the development of best practices (e.g.; campaign management and performance optimization).
  • Communicate campaign status with regular frequency while identifying and managing risks and issues and making recommendations for improvement.
  • Develop custom CRM reporting to identify trends and recommend optimization strategies strategies. Report monthly on a variety of campaign metrics and KPIs.
  • Produce forecast reports on predicted future conversions based on past conversion data.
  • Other duties as assigned.
  • Maintain regular and punctual attendance.
Position Requirements
  • Bachelor’s Degree in related field.
  • 1-3 years of experience in digital media, 3 years experience in a marketing automation/data/CRM-focused role.
  • Marketing automation experience required.
  • Experience mapping out marketing automation funnels is required.
  • Fluent in Excel with a proven background of creative problem-solving techniques.
  • Understanding of SQL and data extraction is a plus, willingness to learn is a must.
  • Exceptional and proven skills to solve quantitative puzzles is a plus.
  • Ability to prepare reports and business correspondence is required.
  • Strong communication skills and ability collaborate across departments.
  • Ability to effectively manage multiple priorities and deadlines with strong attention to detail.
  • High level knowledge of ad server technology, user-level data, media attribution and general digital media tracking/data landscape preferred.
  • Ability to learn and adapt in dynamic, fast-paced environment
  • Must possess a valid driver’s license and a driving record that is insurable by the company.
  • Must carry an acceptable level of vehicle insurance as required by the company.
About the Organization Forum Communications Company is a multimedia news company with locations across ND, SD, MN and WI. We have over 1,400 employees that work towards a common goal, delivering quality products and information to our clients and viewers. We publish both print and online versions of our newspapers. We develop websites and apps. We own and operate television and radio stations and offer agency services and sales solutions.

We pretty much do it all!  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently accepting applications.

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