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Marketing Development Manager 

EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Req Number SAL-18-00035  
Position Marketing Segment Manger  
Division Miller Electric Mfg. LLC, an ITW Company  
Location United Arab Emirates - Dubai  
Dept 147 

Assigned Shift First Shift 

Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Exempt  


Responsible for capturing and communicating the Middle East market landscape to aid the penetration of ITW Welding products into the target market segments. This requires in-depth understanding of these market segments, including business model, market trends, technology drivers, market size, key competitors, etc. Responsible for analyzing segment level opportunities and proposing product strategies (NPD) to support regional revenue and profitability targets.


Management Responsibilities

  • Responsible for developing an in-depth understanding of the role of welding and associated market needs in the designated market segments of Oil & Gas and Infrastructure and how ITW Welding can best serve these industries. This includes leveraging existing ITW Welding products as well as identifying unmet needs in the industry that can be met with New Product Development.

  • Develops tools to capture Market Insights and promote opportunities to the organization.

  • Develops Market Segmentation matrix illustrating wants & needs of this segment, competitive positioning, market drivers, technology trends, market size, sub-segments.

  • Supports development of annual and long-range plans.

  • Develops business cases for identified new product development opportunities working with sales and product management teams.

  • Responsible for identifying opportunities in adjacent markets where ITW Welding does not have a current presence but can leverage its products and other resources to achieve a competitive advantage.

  • Collaborate with sales and leadership to identify best Lever 1 (current customer) and Lever 2 (new customer) target accounts and support sales effort as needed.Effectively customizing, communicating, and presenting ITW Welding’s Value and Product Portfolio.

  • Attends market specific tradeshows, state and regional shows, and territory seminars and reports on key trends, customers, competitors, market drivers and technologies. Influences messages for key ITW Welding show strategies for targeted Market Segments.

  • Works with Product Management to develop products that will grow sales and profitability; owns NPD through Discover (Toll Gate) stage.

  • Works with local sales and marketing team to enhance marketing programs and sales/marketing tools leveraging new concepts, such as dollarized value propositions and power messaging, and ensures messaging is customized for the region and/or market segment.

  • Researches and reports competitive threats and provides recommendations on how to respond.
  • Monitors and maintains Market Segmentation market size, market trends and technology drivers.
Position Requirements


Skills and Abilities

  • Strong business and analytical skills to formulate strategic options including pursuing opportunities, identifying key partners, and recognizing product line gaps.
  • Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, and other employees of the organization.
  • Experience with competitive analysis, market segmentation, and market research with ability to synthesize market, VOC, and product analytics into new solutions.
  • Ability to position products within a market with keen understanding of how they will be used.
  • Maintains confidentiality and uses discretion with business information.
  • Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.
  • Frequently makes decisions of both minor and major importance, which may affect the work operations of other employees and/or clientele to a moderate degree.
  • Bachelor's degree in business, business management, or a related field (required).
  • Five to ten years of relevant experience in business analysis, sales, marketing, product management, or a related field (required).
  • 50% Travel within the region and occasional visits to the U.S.


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