Responsible for the successful overall direction and management of all activities related to the player's club, promotions, entertainment and Guest/Player development and events that uphold the brand promise.
MEETING PERFORMANCE EXPECTATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Responsibilities listed below are representative of the knowledge, skills and/or ability needed to effectively execute this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
ESSENTIAL DUTIES OF THE POSITION:
Develop fresh, innovate programs, events, and entertainment to remain relevant and grow player base.
Executes and monitors strategic marketing plans, both short- and long-range to achieve revenue, profitability and market share objectives.
Develops strategies and programs to enhance player involvement with the player's club, promotions and entertainment.
Effectively coordinate and communicate event, promotion, entertainment and player development programming to ensure overall interdepartmental associate awareness and engagement.
Recruit new players into the player's club by providing compelling sign-up bonuses, card discounts, as well as promoting the overall benefits and privileges of the club.
Develops contact strategies and designs special events for high-worth players.
Prepares plans and sales strategy to develop new, maintain existing and reactivate high-worth guests to achieve established targets. Reviews and revises plan periodically based on results.
Advances short time sales and other incentive strategies to further relationships with high-worth players.
Develop tracking mechanisms to ensure accountability of monthly contract management strategy.
Responsible for facilitating training and education of player development team on player services best practices, as well as on tools and resources to aid in contact management.
Responsible for player migration up the database tiers through designed programming and rewards.
Evaluates operating budget to actual expenses, guest service standards, program performance, segment performance, player development results and on-floor guest relations.
Prepare financial schedules and variance reports exhibiting department's performance.
Periodically reviews complimentary reports to ensure compliance within guidelines.
Oversee the end-to-end coordination of promotions, entertainment and events.
Facilitates any changes to the GuestNet report, distributes quarterly GuestNet report and ensures resolution to guest complaints and discrepancies in a timely fashion.
Respond to special requests of Guests a well as Guest complaints and inquiries in a calm, prompt and courteous manner.
Ensures the department operates within fiscal and operational guidelines.Monitors profitability and performance of existing products and services.Develops initiatives to profitably build guest counts.
Maintains the balanced score card for player development, promotions and entertainment.
Facilitates the flow of information throughout the department by organizing and presiding over regularly scheduled meetings.
Utilizes effective communication skills to creatively resolve problems within the department.
Held accountable to the highest degree for the accuracy and thoroughness of departmental records and reports.
All other duties as assigned.