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Title

Digital Marketing Specialist 
Category Marketing  
Description

With thoughtful design and superior research, KOMPAN is redefining how people of all ages move, play and exercise; making communities healthier and stronger. Our Digital Marketing Specialist is an important role where you will implement and measure the strategy behind our communication channels and the effectiveness of our digital funnel.

KOMPAN is searching for a data-driven and digital marketer to orchestrate and deploy web and interactive demand generation marketing activities and integrated campaigns to increase lead generation, awareness and engagement across all digital channels. This includes email marketing, AdWords, Google Analytics, all SEO and SEM efforts, display ads (including social) and direct mail. The successful candidate will own the digital funnel including website content, landing pages and integration with CRM. This includes the ability to manage data, establish targeting strategies based on segmentation and predictive analytics and evaluate trends over time. Analytical and collaborative in nature, he or she should be comfortable with planning through project management to design, implement and manage marketing automation tools, templates and reporting.

Responsibilities include:

  • Integrated campaign management, including list management.
  • Alignment and implementation of marketing automation across multiple channels.
  • Track and analyze digital, email and direct mail KPI’s.
  • Monitor web traffic, performance and capacity to identify marketing opportunities.
  • Support development and execution of paid digital media (Display, Google AdWords, Facebook and Instagram ads, etc.).
  • Web content updates, upgrades and maintenance to KOMPAN Americas website.
  • Perform updates to online digital catalogs assisting with uploading and managing content.
  • Execute a social media strategy on platforms such as Facebook, LinkedIn, YouTube and Twitter to keep KOMPAN relevant to our customers.
  • Design and implementation of KOMPAN’s social media strategy in North America, including brainstorming new tactics to engage with customers.
  • Ensure a consistent brand presence across digital technologies.
  • Continuously collaborate with the team to review and analyze activities and processes to refine the marketing mix.
  • Monitor competitor marketing efforts and industry trends to take appropriate preemptive and responsive action.
  • Optimize campaigns with frequent multi-variant testing including subject lines, copy and creative across channels.
  • Coordinate with internal stakeholders to ensure seamless communication and consistency with all communications to recipients.
 
Position Requirements

Qualifications:

  • Bachelor's degree in marketing, business management or related field.
  • 3-5 years of experience of marketing experience focused on performance channels.
  • Marketing technology integration with CRM experience required – Microsoft Dynamics preferred
  • Experience with workflows, templates, list import and A/B testing, as well as Google Analytics and SEO tactics.
  • Social media savvy in B2B environments leveraging all common platforms (LinkedIn, Facebook, YouTube, Twitter, etc.).
  • Solid knowledge of demand generation and marketing technology integration.
  • Demonstrated record of accomplishment leading digital marketing and analytics initiatives.
  • Team player capable of managing multiple projects and delivering materials on time.
  • Self-starter capable of thinking out the box with a hands-on, energetic attitude.
  • A passion to learn new technology and stay current with the latest digital marketing trends.

What is in it for you?

KOMPAN offers industry competitive salaries with excellent health, vision, and dental plans. 401(k) matching. Our aim is to recruit you to the role at KOMPAN and then provide the culture and career path to keep you here. KOMPAN Digital Marketing Specialists are not developed overnight. It takes time to grow into this role. We provide training, mentoring, and support to help you succeed in this role. Our culture focuses on achieving business goals through teamwork while maintaining a sustainable work/life balance.

If this sounds appealing to you, we would love to hear from you! Please write a cover letter that explains why you think your knowledge, skills, and abilities are the best fit with your resume.

 
Full-Time/Part-Time Full-Time  
Travel Requirement  
Vehicle Use Requirement  
Geographic Requirement Austin, TX  
Position Digital Marketing Specialist  
Close Date  
Exempt/Non-Exempt Exempt  
Location KOMPAN N.A Corp.  
About the Organization The KOMPAN team is a dynamic group of professionals who create innovative and imaginative playgrounds and outdoor fitness areas for all ages. Unlike the playgrounds that you may have grown up with, KOMPAN playgrounds and outdoor fitness areas are the result of decades of research. Research about how children play and how children develop physically, cognitively, socially, etc. Our outdoor fitness areas are the result of research about exercising and inspired by the newest trends and philosophies in training. Research, form, and functionality all merged with modern Scandinavian design. KOMPAN is a world leader in the Play Space industry and is rapidly expanding in the U.S. too.  
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.  

This position is currently not accepting applications.

To search for an open position, please go to http://KompanInc.appone.com

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