Share Email Opening Title Director, Marketing Analytics  About the Organization DMW is the preeminent Medicare marketing agency. We are an award-winning, full-service direct response agency with 40 years' experience in omnichannel marketing. Clients rely on us for successful response marketing strategies and breakthrough creative driven by data insight. Our team is focused on Core Values - Connected, Inquisitive, Accountable, Authentic - that motivate us to do great work and Inspire Direct Results.   Description Your Opportunity Our Chesterbrook, PA office is seeking a Director, Marketing Analytics who will work closely with and report into the VP, Strategy & Innovation. You will best leverage data and research in order to provide key strategic insights and recommendations as well as help develop and grow the agencies analytics service offerings. You will help analyze all media channels and how they impact each other including, but not limited to digital mobile & offline marketing strategies & tactics (SEM, Display, Direct Mail, DRTV, Call Center, etc.). What You'll Be Doing Provide accurate ongoing and one-off reporting, analysis and recommendations as needed for all media channels including, but not limited to Direct Mail, Email, DRTV, Online marketing, Website activities, Mobile initiatives, etc. Proactively work with clients to develop marketing goals and monitor KPI’s pertinent to said goals through relevant reporting. Establish standards for test design to maximize the likelihood of statistically significant results. Work with various sources of behavioral and demographic data to develop segmentation and predictive models on prospect and customer populations. Be able to distil complex and nuanced data into easy to understand and actionable insights. Help evolve the agencies analytics offerings by developing new solutions such as attribution models, media mix optimization and recommendations, turnkey A/B testing opportunities. Work cross functionally to analyze campaigns as well as understand what is needed to improve marketing performance. Support and oversee selection and maintenance of marketing analytics tools. Be a leader in industry data-related trends; help share insights to agency team members. Limited travel required as needed. Assumes additional responsibilities as required.   Position Requirements What We're Looking For Advanced degree in Business, Engineering, Mathematics or Statistics Minimum 7-10 years marketing analytics, statistical marketing analysis experience Previous digital, segmentation, and propensity modeling experience Strong proficiency with: Leading data visualization tools: R, PHP Tableau, or SPSS Web analytic tools: Google Analytics or SiteCatalyst Database querying tools: SQL, MySQL, or NoSQL Open source technologies and other emerging tools Ability to multi-task and work on multiple projects simultaneously Ability to pull accurate results and translate into actionable insights Ability to easily communicate data driven insights and ideas to a wide range of people EOE M/F/D/V   Category Analytics   Location DMW Direct - Chesterbrook   Full-Time/Part-Time Full-Time   This position is currently not accepting applications. To search for an open position, please go to http://DMWDirect.appone.com WE ALSO RECOMMEND Other Jobs Within Same Category -- None found -- Other Jobs Within 60 Miles Freelancer - Art, Copy, Proofreading, Print Production in Chesterbrook, PA Posted on: 10/15/2021 [Apply Now] Digital Media Specialist in Chesterbrook, PA Posted on: 10/25/2023 [Apply Now] Follow us

 

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