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Database Analyst FT/DA/SW 

Category Marketing Direct Marketing  


? Utilize various software applications at an expert level.

? Plays an integral role in data mapping of the data warehouse.

? Plays a underpin role during the budget process providing trends and forecast.

? Develop reoccurring KPI reports mapping database health statistics. Interpret data, provide insight and


? Identify program specific trends and make recommendation for program improvement, i.e. day of week,

program type, offer reinvestment, market segment, etc.

? Develop reinvestment models and projections for campaigns.

? Responsible for completion of down trender reports, player migration and reinvestment metrics based on

Tier score and ADT assessment.

? Develop customized test and control methodology for ease of use and interpretation.

? Maintains player Tier segmentation to include monthly sweeps (upgrades and downgrades), as well as

year-end down grades.

? Develop and execute customized reports and provide advanced training to end user.

? Conduct front and back end analysis of marketing programs related to casino marketing and direct


? Monitor marketing programs and evaluate effectiveness.

? Work closely with Player Development on list management and list tracking.

? Facilitates the flow of information throughout the department by attending regularly scheduled meetings

and conveying accurate information to affected departments.

? Must be able to investigate and help solve data quality issues.

? Maintains all project files for active and future database marketing programs and mailings.

? Create master pro-forma of the marketing calendar.

? Identify trends and developments in competitive environments and presents findings to senior


? Identify target market segments by demographic characteristics and develop strategic plans for each.

? Develop questionnaire designs with internal validity while identifying targeted population and deployment

of instrument. Oversee results and report functions.

? Able to effectively communicate with the Marketing Managers to understand program requirements and


? Ensure compliance with all policies and procedures.

? Held accountable to the highest degree for the accuracy, thoroughness and confidentiality of tracking

records and reports.

? All other duties as assigned.

Position Requirements


? Manage staff members as defined by the organizational structure. Providing guidance and leadership for

the department. Hire, train and develop associates. Coach, counsel and terminate associates as needed.

? Supervises various associates as assigned by the Director of Database Marketing.


? Maintain a consistent and regular attendance record.

? Encourage mutual respect among associates by setting positive examples.

? Maintain a professional reputation in the company and community.



? Four (4) year degree in Marketing and/or Computer Science or six (6) years experience in database

marketing or analysis or an equivalent combination of education and experience required.

? Three (3) years in analysis or database management experience required.

? Expertise in all areas of database management including data capture, pro forma development, analysis

and statistical modeling preferred.

? Three (3) or more years of supervisory experience required.

? or successful completion of a related company approved development placement program.


? Experience writing queries against relational databases required.

? Possess knowledge of data structures required.

? Comfortable with technology.

? Knowledge of SQL preferable.

? Possess excellent communication, strong organizational and time management skills.

? Ability to perform well under changing conditions and tight timelines.

? Must be able to pass company pre-employment Drug and Alcohol test.

? Must be able to secure license from Gaming Regulatory Authority.

? Mille Lacs Band Member and American Indian

Full-Time/Part-Time Full-Time  
Shift Rotating Days and Evenings  
Position Database Analyst  
Division Grand Casino Mille Lacs  
Close Date  
Open Date 2/9/2018  
Location Grand Casino Mille Lacs  

This position is currently accepting applications.

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