Why Nutranext
The Nutranext family of brands includes nutritional supplement industry leaders Rainbow Light, Natural Vitality, Stop Aging Now, Champion Performance, Nutri-Health, True Health, Vitamin Resource Products, Health Resources, Blessed Herbs and Sedona Labs. With our headquarters in Sunrise, Florida, our Global Innovation Center in Santa Cruz, California, and locations in Arizona, Maryland, and Texas, Nutranext provides opportunities for career growth and personal development.
At Nutranext, we are committed to investing in our employees' physical, emotional, mental and spiritual wellbeing. The symbolism is in our name and products. We provide opportunities and incentives to encourage learning; we create high quality products to enhance and promote a healthy life style and ongoing wellness; we offer excellent employee benefits to ensure that our employees take pride in where they work; we offer a well-equipped gym and other facilities that encourage employees to move physically and stay fit; we design working environments that are safe, comfortable, and appealing to work in; and lastly, we are built on a culture that encourages healthy communities, sustainability and environmental longevity. Come join our brands and grow with us!
Our Team:
The Brand Manager is responsible for developing plans and executing projects and initiatives that support the long-term marketing strategy of their respective Brand(s). This position works cross-functionally with Operations, Brand Development, Strategy and Research & Development.
What you will be doing:
- Steward of the Brand that supports the Brand promise, Brand vision, Brand position, Brand architecture and achieves overall business goals for the Brand(s).
- Engages, inspires and galvanizes the organization around the Brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
- Works collaboratively with marketing communications to execute marketing collateral and packaging designs consistent with a determined communications hierarchy and Brand style guide
- Leads and collaborates with research & development to create and execute innovation platform pathways, product innovation and renovation.
- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
- Analyzes historical new product launches, and reports on vitality rates.
- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth and enhance the Brand's equity and marketplace performance.
- Drives consumer understanding and insights that defines our prime prospects' needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
- Leads consumer and Brand learning plan development and oversees execution and findings of research studies.
- Analyzes market, consumer, and competitive information to set new product pricing and manage price on existing items.
- Analyzes consumer, category, competition, and channel/customer trends. Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI's.
- Analyzes and provides consumer, category, and brand information to support sales in category management and sales presentations. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
- Works with sales to identify programming to generate incremental sales and/or profitability.
- Works collaboratively with operations/sourcing to identify and develop productivity initiatives.
What you bring to the team:
Required Education and Experience:
- Bachelor's Degree in Marketing or related field.
- Minimum 5 years' consumer products brand marketing/brand management experience.
- Food and Natural Industry experience.
- Proficiency in all Microsoft products including Excel expertise and strong PowerPoint skills.
- Strong analytical experience. Must be able to draw conclusions from data to drive business.
- Strong initiative and leadership skills.
- Proven experience in developing creative for advertising materials, direct mail, email and online advertising communications.
- Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
Preferred Education and Experience:
- Master's Degree in Business Administration.
- Experience in nutritional products industry.
Contact Information:
For more information please visit our career page at www.nutranext.net
Nutranext formerly Nature's Products Inc. is an Equal Opportunity Employer
We are proud to share that we have been the recipient of the following awards for Wellness:
· Healthiest Employer of South Florida Nominee 2014 (Med Company)
· Healthiest Employer of South Florida Winner 2015 (Med Company)
· Healthiest Employer of South Florida Winner 2016 (Med Company)
· Healthiest Employer of Bay Area Winner 2016 (Small Company)
· Healthiest Employer of The Valley in Arizona (Small Company)
· American Heart Association Gold Fit Friendly Award 2015
· American Heart Association Platinum Fit Friendly 2016
· American Heart Association Innovative Work Place 2016
· Worksite Wellness Award 2015 for Miami Dade Consortium (Med Company)
· Worksite Wellness Award 2017 for Miami Dade Consortium (Med Company)
· Best Health & Wellness Program 2017 - Excellence in HR Awards (Miami Chamber of Commerce)
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