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Innovation Brand Manager, Personal Care 

Location Seventh Generation, Inc.  
Open Date 11/29/2017  
Full-Time/Part-Time Full-Time  
Exempt/Non-Exempt Non-Exempt  
About the Organization Seventh Generation is the nation's leading brand of household and personal care products that help protect human health and the environment. We believe our products are healthier solutions for the air, surfaces, fabrics, pets and people within your home-and for the community and environment outside of it.

We offer full time employees comprehensive health insurance coverage, education and training, a variety of flexible work arrangements, local health club membership, a robust wellness program supporting employees and their families and meaningful incentives to promote reducing each person's carbon footprint. These are just some of the ways we support and promote our community members. In addition, we are a dog-friendly office, located in Burlington, VT overlooking beautiful Lake Champlain.  

Seventh Generation is looking for a passionate innovation leader for our Personal Care business. In this role, you will lead all aspects of new product development, from ideation to commercialization, including launch activation planning and delivery. You will collaborate with consumer insights, sales leadership, customer marketing, R&D and other cross-functional partners. You will drive business results in a way that delivers on our corporate mission and company values.


Innovation Strategy & Proposition Development:

  • Bringing a keen understanding of the personal care landscape, you will analyze key business drivers, competitive trends, marketplace dynamics & consumer need gaps that lead to breakthrough, disruptive new product propositions.
  • Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, pricing strategy etc.
  • Manage all consumer testing at the concept development stage in partnership with Consumer Insights team.
  • Create all necessary documents for cross-functional alignment and Leadership Team approval (i.e. Project Charter’s, Scoping, and Product Briefs etc.).
  • Present innovation strategy to the Innovation Leadership Team.
  • Support the Director in developing the financial business case.

Product Development:

  • Lead all aspects of the new product development process in partnership with the cross-functional development team.
  • Deliver the Product Brief for cross-functional partners.
  • Lead creative packaging design and development in collaboration with packaging & creative teams.
  • Manage all aspects of the artwork development process including design development, copy and translations.
  • Partner with regulatory consultants to ensure compliance for packaging and formulas.
  • Lead breakthrough claims development.
  • Anticipate obstacles, effectively elevate issues and strategize solutions to complex problems that may arise during development to ensure the project is delivered on-time to specifications.


  • Lead the development and execution of activation launch plans across all elements of the marketing mix.
  • Contribute to communications development, including breakthrough claims, brand story-telling, creative/asset development, social/digital activation plans & some media planning.
  • Manage product line P&Ls and associated budgets consistent with product/category/program objectives.
  • Collaborate with Customer Development and Shopper Marketing to win in-store. Support sales tools/participate in customer meetings as needed.
  • Monitor, review and report on all marketing activity and results, and adjust as necessary to achieve desired business results.
Position Requirements
  • Bachelor’s degree (Graduate degree a plus)
  • 3+ years’ experience in innovation product development in personal/skin care
  • Natural products industry experience not a mandatory, but a strong plus.
  • Experience leading activation for CPG products (e.g., advertising, social/digital marketing, customer marketing, etc).
  • Strong business analytics (IRI data analysis, ROI, P&L, financial scenario planning etc).
  • Strong project management skills.
  • Real passion for our mission to inspire a revolution that nurtures the health of the next seven generations.
  • Highly team oriented, able to work in a very small team --- doing a lot!
EOE Statement Seventh Generation is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.  

This position is currently accepting applications.

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